Book Launch for Toronto Outdoor Art Exhibition History



    TORONTO, June 24 /CNW/ - A new book will be launched on Saturday, July
12, 2008, at 4:30 p.m. at the 47th Toronto Outdoor Art Exhibition on Nathan
Phillips Square. "The Toronto Outdoor Art Exhibition - its history from
1961-2007" traces the development of this long-running event that has
influenced the careers of budding artists over the years.
    Commissioned by the founder of the Exhibition, Murray B. Koffler, the
work documents the beginnings of the Exhibition's journey from the courtyard
of the then Four Seasons Motor Hotel on Jarvis Street to becoming the premiere
summer opening event on the City Hall's Nathan Phillips Square.
    Published by ProVidea Inc., the all-colour, hard cover book will be
available during this year's Exhibition, with all proceeds going to the future
viability of the organization.
    Authors of the book, Hilda E. Wilson and Dea Cappelli Clark, had
difficulty documenting the first ten years of the Exhibition because, as it
was a fledgling volunteer organization, files were in people's homes and
ultimately were misplaced. Thanks to the foresight of a former executive
director, the files from 1971 to 1996 are stored at the City of Toronto
Archives that facilitated much research.

    Highlights of the history include:

    
    -   Then budding art student, Ken Danby, won "Best in Show" at the first
        art show in 1961.
    -   In 1961, approximately 100 non-juried artists participated: this
        year's juried show features over 500 qualified artists selected from
        over 1,300 applicants.
    -   In 1961, there were no cash prizes: this year's awards total over
        $35,000.
    -   In 1970, Group of Seven artist, A. Y. Jackson was one of the judges.
    -   Over the years, the TOAE volunteer board members have faced many
        challenges  including  a Municipal Workers' strike, at least one
        torrential washout, a record-breaking heat wave, the SARS outbreak,
        and are currently pondering where to re-locate the 2009 show during
        the planned re-construction of Nathan Phillips Square.
    

    Among the contributing authors are Murray Koffler, David Silcox, Aaron
Milrad, Alan Hanlan, John Downing and current board members William Kirby and
Flavio Belli.





For further information:

For further information: Media contacts: Hilda Wilson, (416) 489-3131,
hildaw@total.net; Dea Cappelli Clark, (905) 318-5336, dea@mountaincable.net

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TORONTO OUTDOOR ART EXHIBITION

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