Bollywood Boost for new Wynncom OGO Phones powered by Synchronica

ROYAL TUNBRIDGE WELLS, UK, and DELHI, June 14, 2011 /CNW/ - Wynncom, the youth-oriented arm of the Bright Telecom Group, has launched its new, Synchronica-powered OGO devices supported by a strong promotional campaign starring 'A-list' Bollywood actor, Saif Ali Khan.

The new OGO devices are targeted at India's youth market, and provide Smartphone-like capabilities at a fraction of the price of traditional Smartphones. Ali Khan, Bollywood royalty to India's youth market, has become the face of Wynncom OGO in an innovative promotional campaign spanning print media, television and online.

Available now at an RRP of less than US$100, the Wynncom OGO O-77 Konnect and O-78 Touch handsets have been optimised for Synchronica Mobile Gateway to support advanced features including Push Email, Instant Messaging, and Social Networking Services with support of Facebook, LinkedIn and Twitter.

Included in the Wynncom OGO retail price, users receive free Internet, as well as all of the Synchronica-powered mobile messaging services. The service is hosted by Wynncom in India, ensuring that Wynncom OGO customers are provided with the best possible user experience.

In an innovative campaign, Ali Khan illustrates the social and professional benefits provided by his 'smarter' Wyncom OGO phone when compared to a traditional, more expensive, Smartphone. The television commercial can be viewed here: http://www.synchronica.com/p/wynncom-ogo.html

Commenting on the launch of Wynncom OGO, Synchronica CEO Carsten Brinkschulte said: "As an innovative and youth-oriented brand, Wynncom understands that 'must-have' devices that look great also need to offer the very latest messaging functionality. The inspirational, mass-market promotional campaign starring Bollywood's Saif Ali Khan is very appealing to India's youth market and will drive sales of OGO devices, offering advanced messaging functionality at a fraction of the cost of traditional Smartphones."

Arvind Vohra, Co-Founder and Managing Director of Wynncom adds: "Staying connected professionally and personally is a key necessity for today's youth. In India, as it has the rest of the world, Social networking has taken on a new dimension. Our devices, powered by Synchronica's advanced Mobile Gateway messaging software, have been specifically designed to keep this need in mind. Everything is made available with a push and instantly. Our devices are affordable, and internet downloads, push mail, and instant messaging are all provided by us practically free of charge."

Synchronica has a strong and growing foothold in India with its affordable Mobile Gateway next-generation mobile messaging solution. In addition to powering the Wynncom OGO family of handsets, Synchronica also has agreements in place with a further two device manufacturers targeting the Indian market, and has live deployments with two large Indian mobile operators via its 2010 acquisition of email-to-SMS vendor iseemedia. 

About Synchronica
Synchronica plc is a leading developer of next-generation mobile messaging solutions. Mobile Gateway, Synchronica's flagship product, provides push email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.

Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn. Synchronica's products are used by more than 80 mobile operators worldwide, and provide a one-stop solution for operators and device manufacturers that wish to introduce advanced mobile messaging services to their markets.

Headquartered in England, Synchronica also maintains a development centre in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). For further information, please visit www.synchronica.com

About Wynncom
Wynncom is a part of Rs. 2,500 Crores SAR Group, which includes other companies like Luminous Power Technologies, Luminous Teleinfra, Luminous Engineering and Lectrix Motors. The group operates in 36 countries across the world and has its own manufacturing base in India and China. Wynncom is committed to establish itself as a leading player in the Indian Mobile handset industry and is investing aggressively in its Indian and Chinese operations.

Cautionary Statements
The foregoing information may contain forward-looking statements relating to the future performance of Synchronica plc. Forward-looking statements, specifically those concerning future performance or results, are subject to certain risks and uncertainties, and actual results may differ materially from Synchronica's plans and expectations. These plans, expectations, risks and uncertainties are detailed herein and from time to time in the public filings and announcements made by Synchronica, including those made with AIM, a market of the London Stock Exchange, with the TSX Venture Exchange or with securities regulators.  Synchronica does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

SOURCE Synchronica plc

For further information:

Synchronica plc
www.synchronica.com
Carsten Brinkschulte, CEO
Angus Dent, CFO
Nicole Meissner, COO
+44 (0) 7977 256 406
+44 (0) 7977 256 347
+44 (0) 7977 256 412
TMX | Equicom Craig MacPhail 416 815 0700, ext. 290
cmacphail@equicomgroup.com

 

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