ROYAL TUNBRIDGE WELLS, UK, and DELHI, June 14, 2011 /CNW/ - Wynncom, the
youth-oriented arm of the Bright Telecom Group, has launched its new,
Synchronica-powered OGO devices supported by a strong promotional campaign starring 'A-list'
Bollywood actor, Saif Ali Khan.
The new OGO devices are targeted at India's youth market, and provide
Smartphone-like capabilities at a fraction of the price of traditional
Smartphones. Ali Khan, Bollywood royalty to India's youth market, has
become the face of Wynncom OGO in an innovative promotional campaign
spanning print media, television and online.
Available now at an RRP of less than US$100, the Wynncom OGO O-77
Konnect and O-78 Touch handsets have been optimised for Synchronica
Mobile Gateway to support advanced features including Push Email,
Instant Messaging, and Social Networking Services with support of
Facebook, LinkedIn and Twitter.
Included in the Wynncom OGO retail price, users receive free Internet,
as well as all of the Synchronica-powered mobile messaging services.
The service is hosted by Wynncom in India, ensuring that Wynncom OGO
customers are provided with the best possible user experience.
In an innovative campaign, Ali Khan illustrates the social and
professional benefits provided by his 'smarter' Wyncom OGO phone when
compared to a traditional, more expensive, Smartphone. The television
commercial can be viewed here: http://www.synchronica.com/p/wynncom-ogo.html
Commenting on the launch of Wynncom OGO, Synchronica CEO Carsten
Brinkschulte said: "As an innovative and youth-oriented brand, Wynncom
understands that 'must-have' devices that look great also need to offer
the very latest messaging functionality. The inspirational, mass-market
promotional campaign starring Bollywood's Saif Ali Khan is very
appealing to India's youth market and will drive sales of OGO devices,
offering advanced messaging functionality at a fraction of the cost of
Arvind Vohra, Co-Founder and Managing Director of Wynncom adds: "Staying
connected professionally and personally is a key necessity for today's
youth. In India, as it has the rest of the world, Social networking has
taken on a new dimension. Our devices, powered by Synchronica's
advanced Mobile Gateway messaging software, have been specifically
designed to keep this need in mind. Everything is made available with a
push and instantly. Our devices are affordable, and internet downloads,
push mail, and instant messaging are all provided by us practically
free of charge."
Synchronica has a strong and growing foothold in India with its
affordable Mobile Gateway next-generation mobile messaging solution. In
addition to powering the Wynncom OGO family of handsets, Synchronica
also has agreements in place with a further two device manufacturers
targeting the Indian market, and has live deployments with two large
Indian mobile operators via its 2010 acquisition of email-to-SMS vendor
Synchronica plc is a leading developer of next-generation mobile
messaging solutions. Mobile Gateway, Synchronica's flagship product,
provides push email, synchronization, instant messaging (IM), and
social networking services to any mobile phone currently in use.
Synchronica's patented transcoding engine uses advanced streaming to
download email attachments and can dramatically reduce the consumption
of network bandwidth by as much as 90 percent.
Mobile operators and device manufacturers from emerging and developed
markets rely on Synchronica's white-labelled product for providing mass
market messaging services across the entire customer base, diversifying
revenues and reducing churn. Synchronica's products are used by more
than 80 mobile operators worldwide, and provide a one-stop solution for
operators and device manufacturers that wish to introduce advanced
mobile messaging services to their markets.
Headquartered in England, Synchronica also maintains a development
centre in Germany and the Philippines in addition to a regional
presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica
plc is a public company traded on the AIM list of the London Stock
Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange
(SYN). For further information, please visit www.synchronica.com
Wynncom is a part of Rs. 2,500 Crores SAR Group, which includes other
companies like Luminous Power Technologies, Luminous Teleinfra,
Luminous Engineering and Lectrix Motors. The group operates in 36
countries across the world and has its own manufacturing base in India
and China. Wynncom is committed to establish itself as a leading player
in the Indian Mobile handset industry and is investing aggressively in
its Indian and Chinese operations.
The foregoing information may contain forward-looking statements
relating to the future performance of Synchronica plc. Forward-looking
statements, specifically those concerning future performance or
results, are subject to certain risks and uncertainties, and actual
results may differ materially from Synchronica's plans and
expectations. These plans, expectations, risks and uncertainties are
detailed herein and from time to time in the public filings and
announcements made by Synchronica, including those made with AIM, a
market of the London Stock Exchange, with the TSX Venture Exchange or
with securities regulators. Synchronica does not assume any obligation
to update or revise its forward-looking statements, whether as a result
of new information, future events or otherwise.
Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority
has approved or disapproved the information contained herein.
SOURCE Synchronica plc
For further information:
| Synchronica plc |
| Carsten Brinkschulte, CEO |
Angus Dent, CFO
Nicole Meissner, COO
| +44 (0) 7977 256 406 |
+44 (0) 7977 256 347
+44 (0) 7977 256 412
| TMX | Equicom || Craig MacPhail || 416 815 0700, ext. 290 |