Bojeux sets out to conquer the world - The Quebec SME enters the United States and France



    MONTREAL, Dec. 17 /CNW Telbec/ - 2007 will be remembered as a pivotal
year in the history of game and toy manufacturer and distributor Bojeux. For
one, because last week Georges Gareau became the sole shareholder of this
company he co-founded over thirty years ago with Jacques Richer. And secondly,
because a run of good news has strengthened the company's position on both the
domestic and international levels.
    Bojeux will make its entrance first in the United States in early 2008,
at Target, one of the three largest American superstore chains. The company
has accomplished this tour de force with its Matchitecture wooden construction
kits: starting in February, three models (Mechanical Digger, Chinese Junk and
Empire State Building) will be released in 1800 stores across the country.
Bojeux hopes to sell 47,000 units the first year, for a total of $350,000. In
the medium term, Target may distribute additional Bojeux product lines,
including Play Art and Tutti Frutti.
    Last week Bojeux added a new representative office in Paris to its
existing presence in Montreal, Toronto and London. Led by Patrick Worms,
former CEO of Jeux Nathan, Bojeux France counts five employees and will enable
the Quebec company to intensify its presence in France while actively
exploring the Spanish and Italian markets.
    In addition to attending the Nuremberg (Germany), Toronto and New York
trade fairs in 2008, for the first time Bojeux will participate in the famous
Hong Kong Toys and Games Fair, the number three event in the world devoted to
toys. Georges Gareau's intentions are clear: "We now export to more than
40 countries, including Japan, Korea, Indonesia, New Zealand and Australia. By
going to Hong Kong, we hope to increase our opportunities in the Asia-Pacific
area, which has huge potential."
    In addition to this commercial expansion campaign, the company is openly
looking to grow by acquiring other toy manufacturers or distributors. For the
moment, Bojeux is benefiting from North American consumers' distrust of toys
"made in China" and its strategy of keeping more than 80% of its production in
Canada: the company is banking on growth of 10% in 2007 and 20-25% in 2008.

    For over thirty years, Bojeux has designed, developed and manufactured
fun, stimulating and non-violent games and toys. They have given us the famous
Tutti Frutti modeling dough, the creative Play Art products, Matchitecture,
the Roll-O-Puzz, which is an essential accessory for all puzzles, and Yum, the
star of Quebec's board games. In addition to their own product lines, Bojeux
is also a distributor of these brands in Canada: Nathan (France), Ouaps!
(France), Diset (Spain) and Castorland (Poland). The company boasts a hundred
employees.




For further information:

For further information: Media relations: Caroline Paré, Marketing
Coordinator, (514) 355-4444, cpare@bojeux.com; Source: Bojeux, (514) 355-4444,
info@bojeux.com, www.bojeux.com

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BOJEUX INC.

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