Bodog's New Domain is Bodoglife.com



    ST. JOHNS, Antigua, Sept. 19 /CNW/ -- High stakes, hot women and killer
parties in exotic locales -- Bodog has always known how to roll. It's all part
of the company's play hard philosophy and now it's all part of the Bodog life,
as the digital entertainment giant is pleased to announce the launch of
http://www.bodoglife.com.
    Recently, there have been changes at Bodog concerning the company's
domain name. Bodog temporarily used newbodog.com after their root domain was
hijacked in a frivolous patent dispute. In an effort to move to a more
accurately-named home, the company is pleased to announce bodoglife.com.
    "Hey, the world changes, and if you don't change with it, you get left
behind. We've been leading the good times for a long time, and nobody will
leave us behind," said Calvin Ayre, Bodog's founder. "That said, although the
Bodog address is changing the bottom line is: at Bodog, it's business as
usual. Same great site, just a new Web address."
    Though the domain dispute caused some drama throughout the company, a
talented staff of over 1000 people rallied together and maintained the billion
dollar business on a strong growth curve during one of the busiest seasons. In
addition to debuting the new domains, the company launched a Football Fantasy
site, announced the winner of their Bodog Battle of the Bands contest on fuse
TV, launched multilingual customer service, had a Bodog qualifier at the final
table of the World Series of Poker Europe and put a new season of Bodog Fight
into post-production. Phew.
    Bodog is still the most trusted place on the planet to get your kicks,
whether they be poker, music, mixed martial arts, casino or sports betting.
    
    This is Bodog. This is the life.
    http://www.bodoglife.com. Play hard.
    About Bodog
    
    Bodog, with its head office located in Antigua, is licensed in the United
Kingdom, and Antigua. Bodog Entertainment Founder Calvin Ayre recognized as a
world authority on branding in digital entertainment, was featured on the
cover of Forbes magazine's best-selling 2006 "Billionaires" issue. Bodog
offers a host of entertainment services, including: online gaming
(http://www.Bodoglife.com), which includes Poker, Casino and a host of other
gaming products; a fast growing fantasy football site, an international record
label a million-dollar band search competition, a publishing division (with an
online magazine and blog); and an international television division which
produces reality series, such as Bodog Fight and Calvin Ayre Wild Card Poker.
For more information, contact Media Relations at pr@bodoglife.com. BODOG is a
registered trademark of Bodog Entertainment Group. The Bodog brand is operated
for gaming in North America by Morris Mohawk Gaming Group, under license.




For further information:

For further information: Bodog Media Relations, pr@bodoglife.com Web
Site: http://www.Bodoglife.com

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BODOGLIFE.COM

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