Bodog.com is Back!



    KAHNAWAKE, Canada and ST. JOHN'S, Antigua, April 21 /CNW/ -- Bodog and
the Morris Mohawk Gaming Group (www.morrismohawk.com) announced today the
finalization of a domain licensing agreement and the resurrection of the
world-renowned www.bodog.com.
    

    
    The MMGG acquired many valuable domains - including www.bodog.com - when
it recently settled a patent case that had been ongoing in the United States.
When asked why the MMGG stepped in, Mr. Alwyn Morris, Chief Executive for the
Morris Mohawk Gaming Group noted, "While the MMGG was not the judgment debtor,
the defendant supplier hadn't been operational since 2007 and there was
therefore simply no possibility of their satisfying the default judgment. We
are the exclusive licensee of the 'Bodog' brand within the region and so our
business was impacted by anything that cast a shadow across the brand. We
wanted to remove any residual uncertainty that this case had created, and we
wanted to acquire the domains - it was a straightforward business decision."
    

    
    "We are absolutely thrilled to be able to return the Bodog experience to
its rightful home - the reaction of staff and key suppliers has been
thunderous," says Mr. Morris. "We will be transitioning the MMGG site to this
domain over the coming weeks. Moreover, we have only just this morning inked a
deal with Bodog Antigua, from whom we license the Bodog brand. Under this
contract, outside of our brand license territory, the www.bodog.com domain
will be redirected to the other brand licensees' sites, as appropriate. One
domain, worldwide."
    

    
    Keith McDonnell, Managing Director of Bodog Europe noted, "As the 'Bodog'
brand licensee for Europe, we are ecstatic to see the return of www.bodog.com.
Working with the MMGG and the other licensees, geo-targeting will be used to
ensure visitors outside of the MMGG's territory are directed to the correct
site, including ours (www.bodoglife.co.uk). This way, the marketing efforts of
every licensee to promote www.bodog.com benefit us all, ultimately reinforcing
and strengthening the global brand. It will absolutely be a win-win-win
solution."
    

    
    Mr. Morris added, "The MMGG and the other Bodog licensees are
experiencing tremendous momentum right now, and we are confident that this
will only add fuel to the remarkable growth and expansion of the businesses.
The brand is stronger than ever and a new day is dawning - everyone feels it."
    

    Bodog.com is back!

    About Bodog
    
    Bodog has its head office in the Caribbean nation of Antigua. Bodog
licenses the Bodog brand to a variety of brand licensees for an array of
products worldwide. The Bodog group of brand licensees currently includes an
online Sportsbook, Casino, Poker Room and a suite of other world-class gaming
products.
    

    Morris Mohawk Gaming Group
    
    Morris Mohawk Gaming Group (MMGG) is the exclusive licensee of the
"Bodog" brand for online gaming services in the United States and is led by
Alwyn Morris, Olympic gold medalist, Order of Canada recipient, noted Canadian
sportsman, First Nations leader and former Associate Director for the Mohawk
Council of Chiefs in Kahnawake. MMGG is located in the Mohawk Territory of
Kahnawake - part of the seven communities that make up the Mohawk Nation -
just outside Montreal, Quebec, Canada, and is licensed by the Kahnawake Gaming
Commission to offer gaming services from Kahnawake to users worldwide. The
Antiguan-based Bodog organization has entered into a licensing agreement with
MMGG to allow this group to use various elements of the Bodog brand within
North America to support MMGG's marketing activities. For more information,
visit www.morrismohawk.com.
    



    




For further information:

For further information: Morris Mohawk Gaming Group, 1-866-533-2524,
pr@morrismohawk.com; or Bodog, PR@bodog.ag Web Site: http://www.bodog.com    
            http://www.morrismohawk.com

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