Bodog Entertainment Partners with Joost



    ST. JOHN'S, Antigua, Nov. 20 /CNW/ -- Bodog Entertainment, a leading
provider of digital entertainment worldwide, announced today that it will
bring its Bodog TV program offerings to Joost(TM) (http://www.joost.com), the
world's first broadcast-quality Internet television service.
    "As a long-time producer of digital content and community, Bodog is
pleased to be partnering with Joost to present our television content to
online viewers in such a high quality setting," notes Bodog Founder Calvin
Ayre. "We are sure that Joost's viewers will love the excitement of our Bodog
Fight shows, along with more great shows to come."
    Bodog Entertainment is pleased to provide a variety of episodes of Bodog
Fight, such as Bodog Fight: Costa Rica Combat, which was filmed on the beaches
and in the jungles of Costa Rica with some of today's top mixed martial arts
talent. There will also be shows from Bodog Fight: Paradise Lost and music
videos from Bodog Music artists Bif Naked, Neurosonic, The Vincent Black
Shadow and others. Viewers will be able to reach the Bodog Joost channel at
http://www.joost.com/2290001 and also from a link at
http://www.bodoglife.net/tv.
    As Bodog and Joost develop the Bodog channel, more programming will be
added, including the $1 million band search competition Bodog Music Battle of
the Bands, poker shows, more music videos, great behind-the-scenes and
making-of footage, Internet-only exclusives and more.
    "With action-packed sports and compelling music and entertainment
programming, Bodog Entertainment fits perfectly with Joost's audience," said
Yvette Alberdingk Thijm, executive vice president, content strategy and
acquisition. "As a global entertainment destination, Joost is committed to
providing programming that appeals to all audiences, and our partnership with
Bodog is an expansion of this strategy."
    Founded by Janus Friis and Niklas Zennstrom, Joost combines the best of
TV with the best of the Internet by offering viewers a full-screen audiovisual
experience enhanced with the choice, control and flexibility of Web 2.0. Joost
is the first online, global TV distribution platform, bringing together
advertisers, content owners and viewers in an interactive, community-driven
environment.
    
    About Bodog Entertainment
    
    Bodog Entertainment International Group (http://www.bodoglife.net) offers
a host of entertainment services, including: an international television
production division, which produces television series, such as Bodog Fight and
Calvin Ayre Wild Card Poker, Bodog TV; an international million-dollar band
search competition and accompanying TV series, Bodog Battle; an international
record label, Bodog Music; a publishing division (with an online magazine,
BodogNation, and blog, BodogBeat; a fantasy football site, Bodog Fantasy; and
an events department renowned for producing parties that are stunning, chic
and celebrity-filled. Bodog Entertainment Founder Calvin Ayre, who is
recognized as a world authority on branding in the digital entertainment
industry, was featured on the cover of Forbes magazine's best-selling
"Billionaires" issue in March 2006. For more information, contact Media
Relations at pr@bodoglife.net. BODOG is a registered trademark.




For further information:

For further information: Media Relations of Bodog Entertainment, 
pr@bodoglife.net Web Site: http://www.bodoglife.net

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BODOG ENTERTAINMENT

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