Bob Marley Family Partners With Hilco Consumer Capital for Exclusive Product Licensing Representation and Management



    
    2010 Marks Legendary Musician's 65th Anniversary

    
    NEW YORK, Feb. 10 /CNW/ -- On the heels of his 64th birthday, the family
of Bob Marley, the iconic Jamaican musician and worldwide symbol of universal
love and hope, announced today that it has partnered with Hilco Consumer
Capital ("HCC") to further develop and manage the Bob Marley brand portfolio.
As the family's exclusive partner, HCC will be responsible for global product
licensing and retail strategies that build upon the heritage of Bob Marley and
the brand's natural consumer appeal. The announcement was made jointly by
Cedella Marley, the daughter and first child of the late Bob Marley, and James
Salter, President and CEO of Hilco Consumer Capital & CEO, House of Marley,
LLC.
    

    Quote from Cedella Marley on behalf of the Marley Family:
    
    "We have been diligent about protecting our father's legacy over the
years," stated Cedella Marley. "There is enormous demand for products that
allow his legend to live on. This partnership with Jamie and the Hilco team
will allow us to grow his legacy, while maintaining his integrity and artistic
DNA in a quality manner."
    

    
    "We are thrilled to partner with Cedella, Ziggy, Rohan and the entire
Marley family to continue Bob Marley's global legacy," stated James Salter,
President and CEO of HCC & CEO, House of Marley, LLC. "The consumer demand for
products that represent and capture what Bob Marley stood for has only grown
over time -- with new generations being introduced to him through his music,
his cultural contributions and the many iconic images from his performances
and life," added Salter.  "We're honored and excited to represent the family
and all of the Marley properties."
    

    
    Hilco Consumer Capital will also be responsible for developing, building
and licensing the emerging 2010 Bob Marley 65th Anniversary program -- as well
as the other Marley brands such as One Love, Tuff Gong, Three Little Birds,
Catch A Fire and Relics of Antiquity -- into a full consumer products program.
 Licensed product categories that will be developed include Accessories,
Apparel, Footwear, Food & Beverages, Collectibles, Luggage, Musical
Instruments, Promotions/Entertainment, Stationery & Paper Goods, Hospitality
(including restaurants, cafes, hotels and resorts/spas), as well as Video
Games and Computer Products.
    

    
    "As one of the world's most popular brands and iconic images that is
regularly counterfeited, the formalization of approved and official Bob Marley
merchandise will be supported with strong brand guidelines, managed by an
internal Bob Marley brand team," said Reyaz A. Kassamali, Managing Director,
HCC & President, House of Marley, LLC.  "Our goal is to protect and enforce
Bob Marley's images and properties within these guidelines so that the retail
community, and ultimately the consumer, will know that it is purchasing
authentic product."
    

    
    "Bob Marley's legacy is global and cross generational, there are very few
people who have left such a great impression on global pop culture.  His
values are as uniquely relevant today as they were 30 years ago and will be
just as relevant 30 years from now.  I'm thrilled to have the opportunity to
work on a brand that deserves such thoughtful stewardship," said David Lipman,
Chairman, LIPMAN.
    

    
    Born in Jamaica on February 6, 1945, Bob Marley has become a global
legend and hero with a legacy of music that has captured audiences worldwide.
Marley's evocative messages remain timeless and universal and continue to
appeal to music fans, both young and old. With his background in all types of
Jamaican music (ranging from ska to contemporary reggae), Marley was a
pioneer, bringing reggae music to the world with passion while also being
socially observant.
    

    
    Marley's large portfolio of music and songs include I Shot the Sheriff,
Get Up, Stand Up, No Woman, No Cry, One Love, Buffalo Soldier, and Lively Up
Yourself amongst many other songs and music.
    

    About Hilco Consumer Capital, L.P.

    
    Hilco Consumer Capital ("HCC") (www.hilcocc.com) is a private equity firm
that makes strategic investments in consumer lifestyle brands worldwide. HCC
investments range from $25 million to $250 million. Current portfolio brands
and companies include Sharper Image, Halston, Bombay Brands, LLC, Ellen Tracy,
Tommy Armour/RAM Golf, Caribbean Joe, and Linens 'N Things.  HCC is a unit of
The Hilco Organization, a Chicago-based, international provider of diversified
financial and operational services, including business asset valuations, asset
acquisition and disposition services, M&A services and retail consulting, with
offices in Toronto, New York, Chicago and London.
    



    




For further information:

For further information: Karine Joret, +1-323-966-4600,
kjoret@hlgrp.com, for Hilco Consumer Capital; Paul Cohen, Chief Operating
Officer, House of Marley, LLC, Vice President, HCC, +1-416-682-5671,
Paul@BobMarley.com, or Reyaz A. Kassamali, President, House of Marley, LLC,
Managing Director, HCC, +1-416-682-5682, Reyaz@BobMarley.com, or James Salter,
CEO, House of Marley, LLC, CEO, Hilco Consumer, HCC, +1-416-682-5676,
Jamie@BobMarley.com Web Site: http://www.hilcocc.com

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HILCO CONSUMER CAPITAL, L.P.

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