MINI sets new August record with a 71% sales increase
WHITBY, ON, Sept. 3 /CNW/ - BMW Group Canada reported today a new August
sales record of 2,407 BMWs and MINIs, an increase of 11.9% compared to August
2007. Year-to-date sales for BMW Group Canada are 19,233 units, an increase of
2.6% over the same period last year.
BMW Brand: BMW sales hit a new August record.
The BMW brand set an August sales record of 1,902 units, an increase of
2.5% over August 2007. Year-to-date, 15,876 BMWs have been retailed, an
increase of 2.6% compared to the same period last year.
BMW Motorrad Canada sales increased 37.8% to a new August sales record of
175 units. Year-to-date, BMW Motorrad has achieved a new sales record of
1,317 units, an increase of 3.1% compared to the same period in 2007.
BMW pre-owned set an all time best monthly sales record. For the first
time, BMW pre-owned sales crossed the 1,000 unit mark when 1,002 units were
sold in August, an increase of 35.0% over August 2007. Of those August
pre-owned sales, 841 units were BMW Certified Pre-Owned sales, an increase of
66.9% over August last year.
Year-to-date, Certified Pre-Owned sales are up 16.3%, with 5,073 units
sold so far. Total BMW Pre-Owned sales have increased 4.2% year-to-date to
MINI Brand: MINI sales up 71%.
MINI achieved its best ever August and the fifth consecutive month of
best-ever monthly results. MINI's August sales were up 71.2%, compared to
August 2007, which translates to 505 MINIs sold. Year-to-date, MINI sales are
33.4% ahead of the same period last year, achieving a new year-to-date record
of 3,357 units.
MINI NEXT certified pre-owned vehicle sales were up 129.2% to 55 units in
August compared to August 2007. Total MINI pre-owned sales for August
increased 113.3% to 96 units, compared to August 2007. Year-to-date MINI NEXT
sales have increased 56.5% to 396 units. Total MINI pre-owned vehicle
year-to-date sales are 661 units, a increase of 60.0% compared to the same
period last year.
BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary
of BMW AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs and protection products on new and pre-owned
BMW and MINI automobiles, as well as retail financing for new and pre-owned
BMW Motorcycles. A total network of 40 BMW automobile retail centres, 19 BMW
motorcycle retailers, and 25 MINI retailers represents the BMW Group across
For further information:
For further information: Stacy Morris, Corporate Communications
Specialist, BMW Group Canada, Office: (905) 428-5076, Cell: (416) 357-1728,