Group sales up nearly nine per cent for Q1 2011
RICHMOND HILL, ON, April 1 /CNW/ - Following a record-breaking January
and February, BMW Group Canada's March 2011 results helped the company
secure a significant Q1 increase over the first quarter of 2010. With a
year-to-date total of 6,087 units sold, the Group (BMW and MINI
combined) surpassed first-quarter 2010 sales by 8.9 per cent.
"We're happy to have a strong first quarter under our belt," said
Manfred Braunl, president and CEO, BMW Group Canada. "With several new
products about to hit the market, we believe the next quarter will be
at least equally positive."
The BMW brand reported year-to-date sales of 5,327 units, an increase of
8.4 per cent compared to the first three months of 2010. The 5 Series
has done particularly well during the first quarter of 2011, selling
744 units, an increase of nearly 95 per cent compared to the first
quarter of 2010. The all-new BMW X3 has also enjoyed a robust Q1, with
897 units sold for a total increase of 71.8 per cent over the first
quarter of 2010.
MINI sales for the first quarter of 2011 totalled 760 units,
representing an increase of 12.8 per cent compared to Q1 2010. Two
models providing impetus for the brand in the first quarter of 2011
were the MINI Clubman, which reached an increase of 48.6 per cent
compared to the first quarter of 2010, and the all-new MINI Countryman
(not available in Q1 2010).
BMW Motorrad Canada reported year-to-date sales of 235 units, a decrease
of 27.5 per cent compared to the same period last year. The arrival of
spring and the all-new K1600 are expected to positively impact the
brand's sales in the coming months.
BMW pre-owned sales are up 13 per cent compared to the first quarter of
2010, with 2,943 units sold. On the MINI side, quarterly pre-owned
sales are up 151 per cent over 2010, with 608 units sold. Both of these
figures are quarterly records for pre-owned sales for the BMW Group.
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI. BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 41 BMW automobile retail centres, 19 BMW motorcycle
retailers, and 26 MINI retailers represents the BMW Group across the
SOURCE BMW Canada Inc.
For further information:
Barb Pitblado, Director, Corporate Communications
BMW Group Canada
Office - 905-428-5005 / Cell - 416-627-0436 / firstname.lastname@example.org