MINI achieves best ever February sales.
WHITBY, ON, March 3 /CNW/ - BMW Group Canada (BMW and MINI brands
combined) reported February sales results of 1,393 vehicle retails,
representing a 12.8% decrease when compared with February 2007. Year-to-date
BMW and MINI combined sales are 2,652 units, down 4.1% compared to the same
period last year.
The BMW brand retailed 1,149 units in February, a 16.6% decline from
February 2007. Year-to-date, 2,251 BMW's have been sold, down 5.8% from the
same period in 2007.
BMW Motorrad Canada retailed 11 BMW Motorcycles in February 2008,
representing a decrease of 71.1% when compared with February 2007 sales.
Year-to-date Motorrad sales are 24 units, down 61.3% compared to the same
period last year.
BMW Pre-Owned experienced its best ever February sales with 576 BMW
Pre-Owned vehicle sales, up 1.6% from February 2006. Of the total BMW
Pre-Owned sales, 480 units were Certified Series, an increase of 7.6% over
Year-to-date BMW Certified Pre-Owned sales are up 11.4%, compared to the
same period last year to 897 units. Total BMW Certified Pre-Owned year-to-date
sales are 1,082 units, which is a flat increase (0.0%) compared to the same
period in 2007.
Customers will see the launch of many new BMW products in 2008 like the
new BMW 1 Series, BMW X6 Sports Activity Coupé, three new BMW M3 variants, BMW
Advanced Diesels with BluePerformance and the BMW F650GS motorcycle. While
these vehicles are not yet available in showrooms, MINI launched a new vehicle
in February - the new five door MINI Clubman - which led to outstanding
February MINI sales.
MINI Canada achieves February sales record of 244 MINIs, this represents
an increase of 10.4% when compared with February 2007 sales. Year to date,
MINI sales are 401, 6.9% ahead of the same period in 2007.
MINI Pre-owned sales increased significantly in February 2008 compared to
February 2007. Total MINI Pre-Owned sales were up 103.5% in February to 57
units. Of those 57 units, 34 were MINI NEXT Certified Pre-Owned vehicles, an
increase of 100.0% compared to February 2007.
Year-to-date, total MINI Pre-Owned sales are up 35.7% to 95 units. MINI
Next Certified Pre-Owned sales are up 20.4% to 59 units year-to-date.
BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary
of BMW AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs on new and pre-owned BMW and MINI automobiles,
as well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 38 BMW automobile retail centres, 17 BMW motorcycle retailers, and
23 MINI retailers represents the BMW Group across the country.
For further information:
For further information: Jochen Frey, Corporate Communications Director,
BMW Group Canada, Office - (905) 428-5005, Cell - (416) 627-0436,
Jochen.firstname.lastname@example.org; Stacy Morris, Corporate Communications Specialist,
BMW Group Canada, Office: (905) 428-5076, Cell: (416) 357-1728,