BMW Canada announces MY 2009 Product and Pricing Updates



    New 3 Series and MSRP reductions from $1,000-$7,000 highlight changes.

    WHITBY, ON, Sept. 16 /CNW/ - BMW Canada announced today pricing and
equipment details of the 2009 model year lineup. The new 3 Series Sedan and
Touring highlight the new model offerings, while MSRP reductions ranging from
$1,000 - $7,000 depending on model complemented by upgraded equipment levels,
represent increased value for consumers.
    "The Canadian market remains intensely competitive and premium brand
consumers are benefiting," stated Kevin Marcotte, Director Marketing, BMW
Canada. "Our 2009 product offerings, including diesel engines in the new 3
Series Sedan and X5 Sports Activity Vehicle later this year provide Canadians
with even more choice to enjoy our brand promise of delivering The Ultimate
Driving Experience."
    The following summary outlines key features of 2009 BMW model lineup.

    BMW 3 Series family

    
    The entire 3 Series model range transitions into MY 2009 with:

    -   across-the-board MSRP reductions of $1000 to $1,100.

    -   new standard equipment which, in conjunction with the revised
        pricing, add from $2,180 to $4,500 of additional total value,
        depending on model.
    

    BMW 3 Series Sedans and the 3 Series Touring

    Defending its position as the benchmark Sports Sedan, the BMW 3 Series
Sedan, along with its stablemate 3 Series Touring, inaugurate the 2009 model
year with fresh exterior esthetics, safety enhancements, refined interior and
ergonomics.

    
    Highlights of changes for the 2009 BMW 3 Series Sedan and Touring:

    -   Revised coachwork front to rear, featuring a new front apron with
        larger air inlets, a more dynamic rear apron, sculpted around a 16
        millimetre wider rear track and larger L-shaped taillights with LED
        technology, creating a wider stance and more dynamic silhouette.

    -   New applications of chrome on controls, revised armrest ergonomics
        and a larger storage compartment in central console to facilitate
        external audio devices, lead a myriad of subtle interior refinements
        resulting in enhanced sophistication and ambiance.

    -   New generation iDrive, available as part of the optional Navigation
        Package, features an industry-leading 22 cm (8.8 inch) wide Control
        Display with significantly higher resolution and display graphics.
        The new generation iDrive controller is more compact and supplemented
        with direct access keys grouped around the iDrive controller,
        affording swift and intuitive access to the most commonly used menu
        items of the iDrive system.

    -   Navigation-equipped 3 Series Sedans and Touring models feature a new
        internal hard drive with a storage capacity of 80 GB. The system
        provides outstandingly quick access to digital maps for navigation
        purposes and can also be used for an extensive collection of music
        files. The system enables music files to be transferred to the hard
        drive from a CD, MP3 player or USB stick.

    -   Active Headrests join a long list of standard passive safety
        features, further reducing the risk of head injury in the event of a
        rear-end collision.
    

    2009 Pricing and Equipment Upgrades on 3 Series Sedan and Touring

    323i - MSRP of $34,900 ($1000 less than MY 2008) plus the addition of
Heated Seats, Through-load with Ski bag and Automatic Climate Control as
standard equipment - bringing the total added value to $2180 vs. the
equivalent MY 2008 model.

    328i and 328i xDrive - MSRPs of, respectively, $39,900 and $42,500
($1,100 less than MY 2008) plus the addition of a Glass Sunroof and Electric
Front Seats with Driver Memory as standard equipment - bringing the total
added value for both models to $4,000 vs. the equivalent MY 2008 model.

    335i and 335i xDrive - MSRP of $48,900 and $52,500, respectively ($1,000
less than MY 2008), plus the addition of Dakota Leather and BMW Assist with
Bluetooth as standard equipment - bringing the total added value for both
models to $4,500 vs. the equivalent MY 2008 model.

    328i xDrive Touring - MSRP of $44,100 ($1,000 less than MY 2008) while
adding a Glass Sunroof and Electric Front Seats with Driver Memory as standard
equipment - a total added value of $4,200 vs. the equivalent MY 2008 model.

    BMW 3 Series Coupé and Cabriolet

    While the 2009 3 Series Coupés and Cabriolets do not share the redesigned
exterior of the new Sedans, standard equipment and pricing adjustments keep
pace with the rest of the 2009 3 Series range.

    Optional equipment also receives two notable enhancements with the
introduction of:

    
    -   an all-new, 2nd-generation hard-drive based iDrive with large 22cm
        (8.8") high-resolution screen and improved display environment -
        included in the optional Navigation Package.

    -   SIRIUS Satellite Radio with 1 year subscription - included in the
        optional Premium Sound Package
    

    328i Coupé and 328 xDrive Coupé - MSRPs of, respectively, $42,600 and
$45,100 (both $1,000 lower than MY 2008) while adding a Glass Sunroof and
Electric Front Seats with Driver Memory as standard equipment - a total added
value of $3,900 vs. the equivalent MY 2008.

    328i Cabriolet - MSRP of $55,600 ($1,000 lower than MY 2008), adding
Dakota Leather as standard equipment - a total added value of $3,400 vs. the
equivalent MY 2008 model.

    335i Cabriolet - MSRP of $65,600 ($1,000 lower than MY 2008), adding BMW
Assist with Bluetooth as standard equipment - a total added value of $2,100
vs. the equivalent MY 2008 model.

    
    -------------------------------------------------------------------------
          Model           Price   Engine Disp.  Power     Torque   0-100 km/h
                         MSRP(*)    Litres       HP        ft-lb   Seconds(*)
    -------------------------------------------------------------------------
     BMW 323i Sedan      $34,900      2.5        200        180        7.4
    -------------------------------------------------------------------------

    -------------------------------------------------------------------------
     BMW 328i Sedan      $39,900      3.0        230        200        6.7
    -------------------------------------------------------------------------
     BMW 328i xDrive
          Sedan          $42,500      3.0        230        200        7.2
    -------------------------------------------------------------------------
     BMW 328i xDrive
         Touring         $45,100      3.0        230        200        7.4
    -------------------------------------------------------------------------
     BMW 328i Coupé      $43,600      3.0        230        200        6.6
    -------------------------------------------------------------------------
     BMW 328i xDrive
          Coupé          $44,100      3.0        230        200        7.1
    -------------------------------------------------------------------------

    -------------------------------------------------------------------------
     BMW 335i Sedan      $48,900      3.0        300        300        5.7
    -------------------------------------------------------------------------
     BMW 335i xDrive
          Sedan          $51,500      3.0        300        300        5.6
    -------------------------------------------------------------------------
     BMW 335i Coupé      $50,600      3.0        300        300        5.6
    -------------------------------------------------------------------------
     BMW 335i xDrive
          Coupé          $53,100      3.0        300        300        5.5
    -------------------------------------------------------------------------

    -------------------------------------------------------------------------
    BMW 328i Cabriolet   $55,600      3.0        230        200        7.2
    -------------------------------------------------------------------------
    BMW 335i Cabriolet   $65,600      3.0        300        300        5.8
    -------------------------------------------------------------------------
    (*)w/std. 6-speed manual transmission
    

    BMW 3 Series Diesel

    The MY 2009 3 Series lineup will expand in late 2008 with the
introduction of the BMW 335d, featuring a 3.0-litre in-line six cylinder
diesel engine with Variable Twin Turbo Technology and Selective Catalytic
Reduction (SCR) management system with urea injection.
    With a maximum output of 265 hp and peak torque of an astonishing 425
lb-ft., the 3.0-litre AdvancedDiesel with BluePerformance will not only
provide sports-car-like acceleration and driveability, but offer a whole new
level of fuel efficiency and emission reduction.
    Preliminary performance figures for the BMW 335d indicate a potent
acceleration capability of 6.2 seconds to achieve 0-100 km/h while delivering
an unprecedented average fuel economy rating of 8.5/5.3 litres per 100 km
(city/highway).
    The introduction of AdvancedDiesel with BluePerformance in Canada
represents another important milestone in the ever-expanding strategy of BMW
Efficient Dynamics to ensure industry leadership in the development of dynamic
and environmentally sensitive solutions for current and future mobility .
    Pricing and additional technical information specific to the much
anticipated BMW 335d will be communicated closer to the market launch in the
fourth quarter of 2008.

    2009 BMW 5 Series family

    
    The entire 5 Series model range also heads into MY 2009 with:

    -   across-the-board MSRP reductions.

    -   revisions to standard equipment which, when combined with MSRP
        reductions, add from $1,300 to $6,600 of additional value vs. 2008,
        depending on model.

    -   new Premium and Audiophile Sound packages, featuring an upgraded
        sound system, USB Audio Integration and SIRIUS Satellite Radio with a
        1 year free subscription.

    2009 Pricing and Equipment Upgrades on 5 Series Sedans and 5 Series
    Touring
    

    528i and 528i xDrive - MSRPs of, respectively, $56,200 and $58,800 (both
$3,700 lower than the 2008 MSRP). Added standard equipment includes new 17"
Double-spoke Alloy Wheels, Power-folding Auto Dimming Exterior Mirrors, Auto
Dimming Interior Mirror, Lights Package with illuminating door handles, front
footwell and entry lights and Leatherette upholstery. Dakota Leather
upholstery is now included in the optional Premium Package.

    535i xDrive and 535i xDrive Touring - MSRPs of, respectively, $68,900 and
$71,000 (both $2,600 lower than the 2008 MSRP). Added standard equipment
includes new 17" Double-spoke Alloy Wheels, Power-folding Auto Dimming
Exterior Mirrors, Auto Dimming Interior Mirror, Lights Package with
illuminating door handles, front footwell and entry lights. The combination of
MSRP and equipment adjustments deliver a total added value of $2,600 vs. the
equivalent 2008 models.

    
    Note: due to the overwhelming popularity of the 535i xDrive model, the
    535i will not be offered as a 2009 model.
    

    550i - MSRP of $80,400 ($2,500 lower than the 2008 MSRP). Added standard
equipment includes Park Distance Control and Navigation System with Voice
Control, a total added value of $6,600 vs. the equivalent 2008 model.

    
    -------------------------------------------------------------------------
          Model           Price   Engine Disp.  Power     Torque   0-100 km/h
                         MSRP(*)    Litres       HP        ft-lb   Seconds(*)
    -------------------------------------------------------------------------
     BMW 528i Sedan      $56,200      3.0        230        200        7.6
    -------------------------------------------------------------------------
     BMW 528i xDrive
          Sedan          $58,800      3.0        230        200        8.1
    -------------------------------------------------------------------------

    -------------------------------------------------------------------------
     BMW 535i xDrive
          Sedan          $68,900      3.0        300        300        6.0
    -------------------------------------------------------------------------
     BMW 535i xDrive
         Touring         $71,000      3.0        300        300        6.1
    -------------------------------------------------------------------------

    -------------------------------------------------------------------------
        BMW 550i         $80,400      4.8        360        360        5.7
    -------------------------------------------------------------------------
    (*)w/std. 6-speed manual transmission
    

    M5 Sedan

    The mighty 500 horsepower V-10 equipped ultra-high performance BMW M5
carries over into the 2009 model year with minimal changes and an MSRP
reduction of $6,400 vs. MY 2008. A modest equipment adjustment deletes rear
side airbags from the standard equipment list.

    
    -------------------------------------------------------------------------
          Model           Price   Engine Disp.  Power     Torque   0-100 km/h
                         MSRP(*)    Litres       HP        ft-lb   Seconds(*)
    -------------------------------------------------------------------------
        M5 Sedan        $106,900      5.0        500        383        4.7
    -------------------------------------------------------------------------
    

    BMW 6 Series

    The magnificent BMW 650i Coupé and 650i Cabriolet both carryover into MY
2009 with an MSRP reduction of $6,000. While the extensive list of standard
equipment remains intact, a new optional Sport Package includes new 19"
Double-Spoke Alloy Wheels, M Sport Suspension, M Multifunction Leather Sport
Steering Wheel, Contoured engine compartment lid, Anthracite Roof Liner,
Exhaust System with enhanced acoustics and tailpipes in Dark Chrome and two
new exclusive paint finishes: Imola Red and Carbon Black
    An updated Executive Package now includes SIRIUS Satellite Radio tuner
with 1-year subscription and the BMW Individual Audio System with Dirac
Live(TM) technology, replacing LOGIC7.

    
    -------------------------------------------------------------------------
          Model           Price   Engine Disp.  Power     Torque   0-100 km/h
                         MSRP(*)    Litres       HP        ft-lb    Seconds
    -------------------------------------------------------------------------
     BMW 650i Coupé      $95,500      4.8        360        360        5.5
    -------------------------------------------------------------------------
    BMW 650i Cabriolet  $105,500      4.8        360        360        5.8
    -------------------------------------------------------------------------
    (*)w/std. 6-speed automatic transmission
    

    M6 Coupé and Cabriolet

    The potent 2009 BMW M6 Coupé and M6 Cabriolet both carryover into MY 2009
with an MSRP reduction of $7,000 vs MY 2008. While the extensive list of
standard equipment remains intact, a new Audiophile Sound Package now includes
the BMW Individual Audio System with Dirac Live(TM) technology, SIRIUS
Satellite Radio tuner with 1-year subscription and USB Audio Integration.

    
    -------------------------------------------------------------------------
          Model           Price   Engine Disp.  Power     Torque   0-100 km/h
                         MSRP(*)    Litres       HP        ft-lb   Seconds(*)
    -------------------------------------------------------------------------
        M6 Coupé        $121,300      5.0        500        383        4.6
    -------------------------------------------------------------------------
      M6 Cabriolet      $138,300      5.0        500        383        4.8
    -------------------------------------------------------------------------
    (*) w/ std. 6 speed Manual transmission
    

    BMW X3 Sports Activity Vehicle

    The 2009 BMW X3 SAV will be offered in only one variant, the X3
xDrive30i.
    Based on the 2008 X3 3.0si, the 2009 X3 xDrive30i has an MSRP of $45,300
the standard equipment list includes the 260 hp 3.0 litre engine, 6-speed
automatic transmission, Heated Steering Wheel, Electric Seats with Driver
Memory, Automatic Climate Control and Privacy Glass.
    When compared to the predecessor X3 3.0si, the revised pricing of the
2009 X3 xDrive30i represents a total added value equivalent to $5,600. The
following features, which were previously standard on the 3.0si, are now
available as stand alone options or as part of a package: Xenon headlights,
Wood trim, 18" wheels and Storage compartment package.

    
    -------------------------------------------------------------------------
          Model           Price   Engine Disp.  Power     Torque   0-100 km/h
                         MSRP(*)    Litres       HP        ft-lb   Seconds(*)
    -------------------------------------------------------------------------
    BMW X3 xDrive30i     $45,300      3.0        260        225        7.6
    -------------------------------------------------------------------------
    (*)w/std. 6-speed automatic transmission
    

    BMW X5 Sports Activity Vehicle

    The X5 xDrive30i and xDrive48i carryover into MY 2009 with MSRP
reductions, the 30i model with modest equipment revisions.

    X5 xDrive30i - MSRP of $58,200 ($3,700 lower than the MY 2008 X5 3.0i).
Nevada Leather upholstery is now optional, with the 6-speaker audio system
replacing the 12-speaker system.

    X5 xDrive48i - MSRP of $71,500 ($2000 lower than the MY 2008 X5 4.8i). No
changes to standard equipment.

    
    -------------------------------------------------------------------------
          Model           Price   Engine Disp.  Power     Torque   0-100 km/h
                           MSRP     Litres       HP        ft-lb    seconds
    -------------------------------------------------------------------------
    BMW X5 xDrive30i     $58,200      3.0        260        225        8.4
    -------------------------------------------------------------------------
    BMW X5 xDrive48i     $71,500      4.8        350        350        6.9
    -------------------------------------------------------------------------
    

    BMW X5 Diesel

    The X5 xDrive lineup will be joined by a much anticipated third model
late in 2008, the X5 xDrive 35d AdvancedDiesel with BluePerformance. The new
X5 diesel will be powered by the same 3.0-litre straight-six diesel engine
with Variable Twin Turbo Technology as the 335d, with a maximum output of 265
hp and an astounding peak torque of 425 lb-ft.
    Particularly harmonious with the agile X5 platform, the AdvancedDiesel
with Blue Performance, in combination with the high-efficiency 6-speed
automatic transmission with Steptronic, will set new performance standards in
the segment, accelerating from 0-100 km/h in 7.2 while delivering remarkably
thrifty fuel consumption of 10.7/7.5 litres per 100 km (city/highway).
    Pricing and additional technical Information on the much anticipated X5
xDrive35d will be communicated closer to the market launch in the fourth
quarter of 2008.

    BMW 1 Series Coupés and 1 Series Cabriolets

    Freshly introduced in the spring of 2008, the new 1 Series Coupés and
Cabriolets have quickly staked out a unique and resoundingly popular place in
the premium sport compact segment.
    Still one of BMW's "new kids on the block" and continuing to gain
momentum, all 1 Series models transition into MY 2009 without major changes to
standard equipment. Optional equipment, however, receives two notable
enhancements with the introduction of:

    
    -   an all-new, 2nd-generation hard drive based iDrive with fixed 22cm
        (8.8") high-resolution screen and improved display environment -
        included in the optional Navigation Package.

    -   SIRIUS Satellite Radio tuner with 1 year subscription - included in
        the optional Premium Sound Package

    The MSRP of all MY 2009 1 Series in unchanged from MY 2008.
    -------------------------------------------------------------------------
          Model           Price   Engine Disp.  Power     Torque   0-100 km/h
                           MSRP     Litres       HP        ft-lb  Seconds(xx)
    -------------------------------------------------------------------------
     BMW 128i Coupé      $33,900      3.0        230        200        6.4
    -------------------------------------------------------------------------
     BMW 135i Coupé      $41,700      3.0        300        300        5.4
    -------------------------------------------------------------------------
    BMW 128i Cabriolet   $39,900      3.0        230        200        6.7
    -------------------------------------------------------------------------
    BMW 135i Cabriolet   $47,200      3.0        300        300        5.7
    -------------------------------------------------------------------------
    (xx)w/std. 6-speed Manual transmission
    

    BMW X6 Sports Activity Coupé

    The exciting new X6 xDrive35i, launched in April of 2008, has very
quickly carved out a special niche with its bold new 5-door Coupé styling,
power delivered via the acclaimed BMW inline 3.0 litre 300 horsepower
twin-turbo engine and introduction of the latest evolution of BMW's
sophisticated xDrive all-wheel-drive technology - Dynamic Performance Control,
redefining the definition of all-wheel stability and dynamic handling.
    Carrying over into MY 2009, the X6 xDrive35i continues its momentum with
the $63,900 MSRP unchanged from the introductory 2008 model.
    Joining the X6 xDrive35i in BMW showrooms and arriving in November 2008,
the new X6 xDrive 50i will debut with an all-new 400 horsepower, twin-cam,
twin-turbo V8 engine with direct injection and dual-VANOS infinite camshaft
management. Generating an incredible 450 ft/lb of torque, and also equipped
with Dynamic Performance Control, the new X6 xDrive50i takes its place as the
most powerful X model in the BMW lineup, capable of accelerating from 0-100
km/h in just 5.6 seconds.

    The 2009 X6 xDrive50i launches with an MSRP of $78,100.
    
    -------------------------------------------------------------------------
          Model           Price   Engine Disp.  Power     Torque   0-100 km/h
                           MSRP     Litres       HP        ft-lb    seconds
    -------------------------------------------------------------------------
    BMW X6 xDrive35i     $63,900      3.0        300        300        6.9
    -------------------------------------------------------------------------
    BMW X6 xDrive50i     $78,100      5.0        400        450        5.6
    -------------------------------------------------------------------------
    

    M3 Coupé, Sedan and Cabriolet

    The M Power lineup returned to full strength in 2008 with the debut of
the long-awaited all-new M3 Coupé, Sedan and Cabriolet. The new M3 trio
transcend their legendary predecessors with a spectacular new high-revving
4.0 litre aluminum V8 with dual-VANOS variable camshaft control, mated to a
new six-speed manual transmission with dual-plate clutch. Producing a
magnificent 414 hp @ 8300 rpm, the new M3s set a new benchmark for performance
and driving dynamics while their assertive new coachwork, with the Coupé
version featuring the first carbon-fibre roof in its segment, make the most
confident M3 statement yet.
    All 2009 M3 models are available with optional 7-Speed M Double Clutch
Transmission with Drivelogic.

    2009 M3 MSRP and equipment levels are unchanged from MY 2008.
    
    -------------------------------------------------------------------------
          Model           Price   Engine Disp.  Power     Torque   0-100 km/h
                         MSRP(*)    Litres       HP        ft-lb   Seconds(*)
    -------------------------------------------------------------------------
        M3 Coupé         $69,900      4.0        414        295        4.8
    -------------------------------------------------------------------------
        M3 Sedan         $71,300      4.0        414        295        4.9
    -------------------------------------------------------------------------
      M3 Cabriolet       $81,900      4.0        414        295        5.3
    -------------------------------------------------------------------------
    (*)w/std. 6-speed Manual transmission
    

    BMW 7 Series

    The all-new 2009 BMW 7 Series is scheduled to debut in spring 2009.
Pricing information will be communicated closer to the market launch. The
current 7 Series ceased production in August 2008.

    BMW Z4 Roadster

    The final month of production for the current generation BMW Z4 was
August 2008. No information is currently available on a successor.
    The MY 2009 BMW 1 Series, 3 Series, 5 Series, 6 Series and X3 models will
be in BMW showrooms by October of 2008 -X5 and X6 models arrive slighter later
in November, with the new diesel models scheduled for a December debut.

    
    Note: for more comprehensive technical information on 2009 BMW models,
    please consult the individual product guides found on BMW Press Club,
    under the "Facts & Figures" tab.
    

    Consumers can access all 2009 BMW product and pricing information at
www.bmw.ca.

    BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary
of BMW AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs on new and pre-owned BMW and MINI automobiles,
as well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 40 BMW automobile retail centres, 19 BMW motorcycle retailers, and
25 MINI retailers represents the BMW Group across the country.





For further information:

For further information: Jochen Frey, Director, Corporate
Communications, BMW Group Canada, (905) 428-5005, jochen.frey@bmwgroup.ca; Rob
Dexter, Product and Technology Specialist, BMW Group Canada, (905) 428-5447,
robert.dexter@bmwgroup.ca

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