BMW, MINI and BMW Motorrad set record first quarter results.
WHITBY, ON, April 2 /CNW/ - BMW Canada reported today an all time best
monthly sales result for the BMW brand and March sales records for all three
brands - BMW, MINI and BMW Motorrad. March sales of BMW and MINI vehicles were
up 14.7 per cent over March 2006 sales to 2,451 units, a record March sales
figure. BMW Group also set a year-to-date and first quarter sales record of
5,215 units, up 16.4 per cent over the same period last year.
"We had a excellent start to the year with a best ever month for BMW and
record monthly and quarterly sales for BMW, MINI and Motorrad," said Lindsay
Duffield, President and CEO, BMW Group Canada. "It is clear that our customers
are responding positively to our new 2007 line-up. Sales of the recently
launched BMW 3 Series Coupé, BMW X5 SAV, the new MINI and the BMW F800 and
G650 motorcycles have all been strong, allowing BMW Group Canada to gather
momentum as we enter our peak volume season."
BMW Brand: New monthly sales record set in March.
The BMW brand set an all time best monthly sales record of 2,128 units in
March 2007, an increase of 14.8 per cent over March 2006. The last BMW monthly
sales record was set in May 2006 with 2,120 units sold. The new BMW 3 Series
Coupé and BMW X5 Sports Activity Vehicle (SAV) led the way with sales
increases again in March. The new BMW 3 Series Coupé, voted "Best New Sports
Performance Car over $50,000" for 2007 by the Automobile Journalists
Association of Canada (AJAC), saw a sales increase of 274.3 per cent over
March 2006, with 277 units retailed. Sales of the all-new X5 SAV increased by
104.7 per cent to 434 units in March 2007.
BMW also achieved record year-to-date sales by increasing volumes by
16.3 per cent to 4,517 units compared to the same period last year.
BMW Motorrad Canada set a March monthly sales record of 150 units, up
20.0 per cent over March 2006. Year-to-date, BMW Motorrad also set a record by
retailing 212 units, up 34.2 per cent from the same period last year.
MINI Brand: Record March and year-to-date sales for MINI.
MINI sold a record breaking 323 units in March 2007, an increase of
14.1 per cent over March 2006. Contributing to record March sales were the new
MINI Cooper and Cooper S that were recently made available in Canadian
retailers and the announcement that the MINI Cooper 6 speed manual is now
eligible for a $1,000 rebate under the Federal Government's Green Incentive
MINI set a year-to-date sales record with 698 units in Canada, an
increase of 17.1 per cent compared to the same period last year.
BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary
of BMW AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs on new and pre-owned BMW and MINI automobiles,
as well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 39 BMW automobile retail centres, 18 BMW motorcycle retailers, and
22 MINI retailers represents the BMW Group across the country.
For further information:
For further information: Stacy Morris, Corporate Communications
Specialist, BMW Group Canada, (905) 428-5076, firstname.lastname@example.org