BMO Rolls Out the Blue Carpet



    New Program Offers Customers V.I.P Treatment at Sponsored Events

    TORONTO, Jan. 14 /CNW/ - BMO Financial Group has announced a new perks
program that delivers unique and unexpected perks and privileges to customers
who attend BMO sponsored events.
    Called BMO Power of Blue, the program aligns with the Bank's goal of
delivering an exceptional customer experience and ensuring the customer is at
the centre of BMO activities.
    "In looking at our sponsorships we wanted to stretch ourselves beyond
brand awareness and find ways to engage our customers with real and meaningful
benefits," said Sandy Bourne, Vice President Advertising, Corporate
Sponsorship & Events, BMO Financial Group. "The key was to make our customers
feel special by extending our relationship with the Leafs to provide benefits
to our customers - enhancing their event experience and creating unexpected,
perhaps once-in-a-lifetime, opportunities."
    The program was recently introduced with the Toronto Maple Leafs, tapping
into the spirit and passion of fans who attend Leafs home games at the Air
Canada Centre.
    "Talk about VIP treatment! From the moment I entered Air Canada Centre I
was blown away by the number of special perks for BMO customers," said Bob
Johnston, BMO Bank of Montreal customer and loyal Leafs fan. "Not only did I
get access through an exclusive gate to Air Canada Centre but flashing my BMO
debit card netted me a road trip to see the Leafs play ANY WHERE! What an
awesome prize."
    "It was my lucky day. I came to the Leafs game and there was a giant line
up at the gate. I just showed my BMO card and got to by-pass the line, not
only that, on this particular game night I got to meet Wendel Clark, took a
photo with him and got his autograph. Go Leafs Go," said enthusiastic fan Jeff
Leisk after his BMO Power of Blue experience.
    See more reactions to the Blue Carpet treatment on YouTube at
http://www.youtube.com/watch?v=nOfxB325lDA.
    BMO is proud to partner with Maple Leaf Sports & Entertainment.
    "We're excited to work with BMO on the BMO Power of Blue promotion that
helps enhance this unique experience for Leafs fans and their customers," said
Dave Hopkinson, Vice-President of Corporate and Community Partnerships at
Maple Leaf Sports & Entertainment.
    Backgrounder and full details about BMO Power of Blue:
<a href="http://www2.bmo.com/news/article/0,1083,contentCode-8320_divId-4_langId-1_navCode-112,00.html">http://www2.bmo.com/news/article/0,1083,contentCode-8320_divId-4_langId-1_navC
ode-112,00.html</a>

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: BMO Bank of Montreal: Peter Scott, Toronto,
petere.scott@bmo.com, (416) 867-4711; Lucie Gosselin, Montreal,
lucie.gosselin@bmo.com, (514) 877-8224; Laurie Grant, Vancouver,
laurie.grant@bmo.com, (604) 665-7596; Internet: www.bmo.com/powerofblue,
www.bmoskating.com, www.mapleleafs.com/bmo


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