BMO InvestorLine First to Communicate Directly to Investors with Timely, Customized Messages Specific to Their Portfolios



    MyLink provides investors with secure and personalized information to
    help them make more informed investing decisions

    TORONTO, Sept. 11 /CNW/ - Online investors looking for direction in
today's increasingly complex and volatile markets can now receive tailored and
timely information that is relevant to their own portfolios with BMO
InvestorLine's new MyLink service. BMO InvestorLine is the first online
brokerage in Canada to offer a service that sends personalized messages
directly to individual investors.
    Investors will be sent private messages to a secure personal inbox on BMO
InvestorLine's website. Messages will be customized based on each investors'
holdings, helping them to keep on top of their portfolio. This could include
fixed income expiry notices, order expiry notices, GIC maturity notices, and
notifications regarding analyst rating changes on their holdings.
    "We want to ensure that our clients increase their odds of success by
taking advantage of all the opportunities available to them," said Connie
Stefankiewicz, President and CEO, BMO InvestorLine. "We are supporting clients
with one-to-one personalized communication to help them proactively manage
their portfolios. MyLink ensures investors are engaged and equipped with the
information and insights needed to make sound investing decisions.
    "For example, we will be able to provide portfolio rebalancing, asset mix
and asset rebalancing notices for those clients who wish to take advantage of
this new service. Investors will automatically receive a message when their
portfolio needs to be rebalanced detailing how the asset mix is out of line
with the client's plan, along with the option of rebalancing immediately,"
added Stefankiewicz.
    MyLink will also feature secure and prompt online communication with BMO
InvestorLine representatives as well as a direct link to tools and resources
to help clients make more informed investment decisions. To notify clients
about time sensitive information, messages will also be sent via personal
email alerting them to check their MyLink inbox.
    "According to research group, Investor Economics, the online investing
industry is expected to grow at an annual rate of 7.9 per cent. With the
launch of portfolio support services such as MyLink, I anticipate that number
will be significantly higher as it will open the door to a wider range of
investors who want control over their investments, but with an added layer of
support and discipline," stated Stefankiewicz.

    About BMO InvestorLine

    BMO Financial Group's online brokerage firm, BMO InvestorLine, helps
clients make sound and knowledgeable investment decisions by offering tools
and services that validate their portfolio planning, selection and management
decisions. Its comprehensive suite of financial planning tools and investment
products is particularly valuable for investors looking for a long-term and
strategic portfolio solution.
    BMO InvestorLine is part of BMO Financial Group's Private Client Group.
The Private Client Group provides integrated wealth management services in
Canada and the United States and had total assets under management and
administration and term investments of $277.19 billion as at July 31, 2007.





For further information:

For further information: JoAnne Hayes, Toronto, joanne.hayes@bmo.com,
(416) 867-3996; Lucie Gosselin, Montreal, lucie.gosselin@bmo.com, (514)
877-1101; Laurie Grant, Vancouver, laurie.grant@bmo.com, (604) 665-7596;
Internet: www.bmoinvestorline.com

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BMO INVESTORLINE

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