TORONTO, Aug. 7 /CNW/ - BMO Capital Markets, the investment and corporate
banking arm of BMO Financial Group (TSX, NYSE: BMO), has introduced
two-dimensional (2D) barcodes in select versions of its weekly advertisements.
Using the camera on their mobile phone or PDA, readers of The Wall Street
Journal can use a special free application to photograph an ad's barcode,
which then activates the device's browser and links directly to a customized
page on the BMO Capital Markets website. The barcodes, known as EZcodes, are
expected to grow in popularity for their ability to engage a targeted audience
instantly with an advertisement's interactive message.
"Our clients are increasingly on the go," said Rick Kuwayti, Head of
Marketing for BMO Capital Markets. "This innovative technology gives
advertising a much more powerful punch by putting valuable information into
the hands of a growing segment of mobile users at precisely the moment they
The first BMO Capital Markets ad to utilize the 2D barcode technology
appears on the front page of the Money & Investing section of today's Wall
Street Journal. Titled "Good Health," the ad highlights the firm's ninth
annual Focus on Healthcare Conference which took place in New York this week.
Readers who photograph the 2D barcode will be linked to the conference archive
web page, which contains webcast presentations, research reports and marketing
materials on the more than 75 companies that presented during the event.
How to Use 2D Barcode Technology on Your Mobile Device
1. Go to www.getscanlife.com to download a free application.
2. Use the application to take a photo of the 2D barcode in the ad.
3. Data imbedded in the barcode will automatically direct your mobile
browser to the BMO Capital Markets landing page at
4. For further information about using the 2D barcode technology visit,
About BMO Capital Markets
BMO Capital Markets is a leading full-service North American financial
services provider, with over 2,400 employees operating in 14 North American
offices and 26 worldwide, offering corporate, institutional and government
clients access to a complete range of investment and corporate banking
products and services. BMO Capital Markets is a member of BMO Financial Group
(TSX, NYSE: BMO), one of the largest diversified financial services providers
in North America with US$362 billion total assets and 37,000 employees as at
April 30, 2009.
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For further information:
For further information: Media Contacts: Kim Hanson, Toronto,
firstname.lastname@example.org, (416) 867-3996; Holly Holt, New York, email@example.com,
(212) 885-4153; Internet: www.bmocm.com