bmi Announces Five Day Sale with Flights From as Low as 31 Pounds Sterling (approximately $43)

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    100 pairs of free tickets hidden in London




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NEW YORK, Feb. 25, 2011 /CNW/ -- British Midland International (bmi) announces a five-day flight sale inclusive of all economy fares on bmi routes originating from London's Heathrow airport, one of the world's leading international hub airports. bmi, Heathrow's second largest airline, launched the sale today, Feb. 25, 2011 with flights starting as low as 31 pounds (approximately $43). Featured United Kingdom and Ireland destinations among the more than 30 global options include Glasgow, Edinburgh, Belfast, Dublin and Manchester.

From midnight on Feb. 25, 2011 travelers can take advantage of low rates available for purchase through 7 p.m., March 1, 2011. Flights are valid for travel March 1 through June 30, 2011. Routes applicable for this sale must originate from or terminate at London's Heathrow airport.

To celebrate and create social media buzz around the promotion, bmi is giving away 100 pairs of tickets to anywhere on the bmi network. Followers of bmi on Twitter or Facebook can join the hunt for the 100 envelopes containing two tickets each which have been hidden around central London. To participate, follow bmi on Twitter www.twitter.com/@flybmi or Facebook at facebook.com/flybmi for clues.

David Rousham, head of sales, bmi, British Midland International commented: "We're excited to jumpstart spring travel options for jetsetters via London. This sale boasts some of the lowest bmi fares in years and features many great off-the-beaten-track destinations."

Joerg Hennemann, chief commercial officer, bmi, also commented: "Our biggest ever seat sale offers a fantastic choice of fares to destinations across our entire domestic and international network from Heathrow. Whether you want to get away and explore somewhere new, or visit friends and family, it's time to snap up a bargain and go."

Customers in economy will enjoy bmi's full service benefits such as free checked baggage up to a total weight of 44 pounds, complimentary food service and full bar throughout the day. Sample economy class fares include:

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    --  London to Edinburgh from 31 pounds (approximately $43)
    --  London to Vienna from 44 pounds (approximately $61)
    --  London to Marrakech from 79 pounds (approximately $109)

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bmi business class customers, Diamond Club gold and silver members can take advantage of the flagship international lounge, The Great British Lounge, at London's Heathrow Terminal One. Star Alliance gold members are also offered complimentary lounge access.

For more information or to make reservations visit flybmi.com or call 1-800-788-0555. Flights are subject to availability and some restrictions may apply.

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    Full list of destinations includes:
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Aberdeen, Scotland; Addis Ababa, Ethiopia; Almaty, Kazakhstan; Amman, Jordan; Baku, Azerbaijan; Basel, Switzerland; Beirut, Lebanon; Belfast, Northern Ireland; Bergen, Norway; Berlin, Germany; Bishkek, Kyrgyzstan; Cairo, Egypt; Casablanca, Morocco; Damascus, Syria; Dammam, Saudi Arabia; Dublin, Ireland; Edinburgh, Scotland; Freetown, Sierra Leone; Glasgow, Scotland; Hanover, Germany; Jeddah, Saudi Arabia; Khartoum, Sudan; Manchester, England; Marrakesh, Morocco; Moscow, Russia; Riyadh, Saudi Arabia; Stavanger, Norway; Tbilisi, Georgia; Tehran, Iran; Vienna, Austria and Yerevan, Armenia.

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    Notes to Editors:

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bmi is a member of the Star Alliance network which was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveler.

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SOURCE British Midland International

For further information: bmi UK press office, 44-1332-854687, pressoffice@flybmi.com; or Paul Charles, Julia Perowne, Lizzie Morrison, or Alex Allason at LEWIS PR in the UK, 44-20-7802-2626, bmi@lewispr.com Web Site: http://www.flybmi.com

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