BlueStar(TM) to Launch Line of High-Performance Gas Ranges and Cooktops in Canada



    
    Marcus Samuelsson to host media unveiling event in Toronto - March 27,
2008
    

    READING, Pa., March 13 /CNW/ -- BlueStar(TM), manufacturer of
high-performance gas ranges and cooktops for the residential market, announced
today that renowned chef Marcus Samuelsson will host an invitation-only media
event in Toronto, marking BlueStar's official Canadian launch.
    At this exclusive media luncheon to be held at Dish Cooking Studios,
Samuelsson will prepare hand-picked recipes from his newly opened, New
York-based Merkato 55 restaurant.  As a BlueStar owner himself, Samuelsson
will demonstrate how BlueStar commercial-quality ranges can take cooking in
the home kitchen to an entirely new level.
    Chef Samuelsson's culinary creations reflect his unique life experiences.
Born in Ethiopia and raised in Sweden by adoptive parents, Samuelsson gains
inspiration from around the world.  His acclaimed Aquavit restaurant in New
York City features Scandinavian cuisine, while his latest cookbook "The Soul
of a New Cuisine: A Discovery of the Foods and Flavors of Africa," and Merkato
55 restaurant focus on the land of his birth.
    Originally a manufacturer of high-powered commercial ranges, BlueStar now
markets exclusively to the residential market and is featured in the homes of
many of the world's top chefs and cooking enthusiasts. The ranges are stacked
with features generally restricted to professional chefs, but designed for the
home kitchen. BlueStar's unique 22,000 BTU open burner system is the most
powerful open burner on the market.  The ability to custom order a
BlueStar(TM) range with a choice of 190 custom colors opens up amazing new
possibilities for kitchen makeovers.
    Samuelsson, 36, has received numerous accolades, including the James
Beard Foundation award for "Rising Star Chef", and "Best Chef" New York.  He
was also recognized in Crain's New York Business' annual "40 under 40" and was
celebrated as one of "The Great Chefs of America" by The Culinary Institute of
America.
    "We are honored to have one of North America's most prominent chefs host
our first event in Canada," says Keith Wolf, Vice President of Marketing,
BlueStar, "and we look forward to helping more people become the best cooks
they can, whether they're aspiring chefs, cooking enthusiasts, or just enjoy
firing up the stove during the holidays."
    In addition to the media event on March 27th, BlueStar will also be
holding an invitation-only event for dealers and consumers the same evening.
Consumers can sign up on the BlueStar website for a chance to attend this
exclusive event: http://www.bluestarcooking.com/marcus_event.html.


    For more information, or interviews contact:
information@bluestarcooking.com.
    
    About BlueStar
    
    BlueStar(TM) - The Only Genuine Restaurant Range for the Home(TM) -
manufactures high-performance gas ranges and cooktops for the residential
market. The company's unique open burner system produces 22,000 BTU of cooking
power, resulting in shorter cooking times and an even simmer. Each
BlueStar(TM) range is hand-crafted in Reading, Pennsylvania and features
burners that can be custom configured at the time of order. Most BlueStar(TM)
models are available in 190 colors, at no extra charge. For more information,
please visit www.bluestarcooking.com.




For further information:

For further information: information@bluestarcooking.com for BlueStar
Web Site: http://www.bluestarcooking.com                 
http://www.bluestarcooking.com/marcus_event.html

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