Bluenotes Raises $22,000 for the Canadian Federation of Students' 'No Means No' Campaign



    TORONTO, Oct. 16 /CNW/ - Bluenotes today announced that the sale of
jointly designed 'No Means No' line of t-shirts sold well in its 117 stores
and that more than $22,000 in profits from the sales are being donated to the
Canadian Federation of Students (CFS). The shirts were created in
collaboration with the CFS to reflect Bluenotes' family-friendly values and
support the CFS's goal of communicating the importance of the slogan 'No Means
No'.
    "We're pleased to have had the opportunity to work with the Canadian
Federation of Students in designing shirts that reflect the positive messages
that Bluenotes as an organization is committed to promoting," said Bluenotes
President Michael Roden. "That we're able to contribute more than $22,000 to
their organization is even more good news. I hope that these funds enable the
group to continue their communications initiatives on campus' nationwide."
    The new, jointly designed "No Means No" T-shirts were available in two
different colourful and offbeat styles, meant to appeal to both men and women.
The T-shirts were sold at Bluenotes stores across Canada between June and
mid-September this year. The profits from this initiative totaled $22,817.

    About Bluenotes

    Established in 1984, Bluenotes is one of Canada's leading denim
retailers. Bluenotes strives to provide the best denim for casual,
fashion-forward lifestyles at the 117 stores located throughout Canada.




For further information:

For further information: or images of the T-shirt art, please contact:
Adrienne Simic, Media Profile, (416) 342-1800, adrienne@mediaprofile.com

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