Blue Jays team up with Bruce Power



    New partnership energizes team and stadium

    TORONTO, April 5 /CNW/ - The TORONTO BLUE JAYS are pleased to announce a
multi-year partnership with BRUCE POWER, one of Ontario's largest independent
power generating companies.
    Under the terms of the agreement, BRUCE POWER receives national rights to
all TORONTO BLUE JAYS and ROGERS CENTRE marks and exposure in national BLUE
JAYS game broadcasts with prominent stadium signage at ROGERS CENTRE. BRUCE
POWER and ROGERS CENTRE have also entered into an agreement with respect to
the supply of electrical power at ROGERS CENTRE, providing BRUCE POWER with
rights to use the "Rogers Centre, powered by Bruce Power" designation.
    Blue Jays fans at ROGERS CENTRE and across Ontario will also benefit from
this marketing partnership through new and exciting stadium promotions to be
introduced this season as well as through the JAYS ON THE ROAD PRESENTED BY
BRUCE POWER program in which an interactive SPRING & SUMMER BASEBALL TOUR ON
WHEELS will visit communities and events right across the province.
    "Bruce Power is proud to be partnering with one of Canada's leading
sports brands," said DUNCAN HAWTHORNE, CEO of BRUCE POWER. "The opportunity to
provide excitement and added value to Blue Jays fans right across Ontario
aligns perfectly with our organization's ongoing commitment to enriching the
communities we serve."
    "The BLUE JAYS are proud to welcome industry leader BRUCE POWER to our
family of Corporate Partners," said BLUE JAYS PRESIDENT & CEO PAUL GODFREY.
"The BLUE JAYS are truly Canada's national baseball team and we are excited
that BRUCE POWER shares our commitment to the community through the JAYS ON
THE ROAD presented by BRUCE POWER program."

    About Bruce Power:

    Bruce Power, Canada's first private nuclear generating company and the
source of more than 20% of Ontario's electricity, is a partnership among
Cameco Corporation, TransCanada Corporation, BPC Generation Infrastructure
Trust, a trust established by the Ontario Municipal Employees Retirement
System, the Power Workers' Union and The Society of Energy Professionals.





For further information:

For further information: Toronto Blue Jays Communications Department,
(416) 341-1302/03; Steve Cannon, Bruce Power, (519) 361-6559


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