Blue is the new green



    
    Canadian Tire to plant a tree for every environmentally-preferable
    Blue Planet product sold
    

    TORONTO, April 8 /CNW/ - Following the success of Canadian Tire's 2008
'Buy a Bulb, Plant a Tree Campaign', Canadians once again have the opportunity
to help the environment by incorporating environmentally-preferable products
into their everyday lives. From April 11 until May 8, 2009, customers who
purchase an environmentally-preferable Blue Planet product will have a tree
planted in their name.
    Taking place at Canadian Tire stores across Canada and in partnership
with Trees Ontario, the 2009 campaign enables customers to contribute to the
planting of trees with the purchase of innovative, environmentally-preferred
products for their home. Like the 2008 'Buy a Bulb, Plant a Tree Campaign', it
is expected that the Blue Planet Program will result in the planting of
additional 100,000 trees.
    "Together with our customers, we are part of the solution for creating a
sustainable environment. Through product innovation, Canadian Tire provides
customers with quality merchandise that meets their needs and supports their
personal environmental goals," says Reg McLay, senior vice president,
Marketing and Sourcing Services, Canadian Tire. "This initiative not only
offers customers environmentally-preferred product solutions for their home,
but also allows us to give back to the communities across Canada through the
planting of trees."
    "We are very pleased to be working closely with Canadian Tire on this
promotion, which will help raise much needed funds to address reforestation
needs across Ontario and nationally," says Michael Scott, President and CEO of
Trees Ontario
    The Blue Planet product line includes items such as natural household
cleaning products, CFL light bulbs that use 75% less energy, rechargeable
batteries, energy meters and more.
    "From CFL bulbs and eco-friendly lawn care products to solar panels,
reusable shopping bags and green household cleaners, we want to make smart
environmental products available to our customers," says McLay. "The Blue
Planet line provides customers with environmentally-preferable options for
everyday items, which not only helps customers to make smart environmental
choices, but also helps them to save money on utility bills."
    The tree planting initiative is just one of the many ways Canadian Tire
is helping to make a positive impact on the environment. An in-store lighting
retrofit is well underway to convert all in-store lighting to more
energy-efficient lighting. Expected to be completed in June, the initiative
will result in more than 9,480 tonnes of greenhouse gasses prevented from
being emitted in 2009. Other programs also include a new paper sourcing
strategy and reduced packaging and waste program all aimed at reducing
Canadian Tire's carbon footprint.
    To learn more about Canadian Tire's sustainability initiatives or for
more information on Canadian Tire's growing assortment of
environmentally-preferable products, visit www.canadiantire.ca. A greener
tomorrow starts today!

    Canadian Tire Corporation, Limited (TSX: CTC.A, CTC) operates more than
1,200 stores, gas bars and car washes in an inter-related network of
businesses engaged in retail, financial services and petroleum. More than
57,000 Canadians work across the Canadian Tire organization from coast-to-
coast. Canadian Tire Retail and its Associate Dealers together form one of
Canada's best-known and most successful retailers with 475 stores in
communities nationwide. Canadian Tire stores offer a unique mix of products
and services through the leadership of three specialty stores under one roof -
Automotive, Sports and Leisure, and Home Products. Canadian Tire also offers
customers the opportunity to research over 25,000 products online at
www.canadiantire.ca and order items by phone order at 1-866-746-7287.

    
    (*) Canadian Tire will donate $2 towards planting a tree up to a maximum
        of 100,000 trees.
    




For further information:

For further information: Lisa Gibson, Canadian Tire, (416) 544-7655

Organization Profile

Canadian Tire Corporation, Limited

More on this organization

Green News

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890