Hits the Streets - New Social Media Site Launches Innovative Campaign to Invite Individuals to Broadcast Live

    Beginning This Week, Let Come to You


    TORONTO, March 12 /CNW/ -, Canada's first and only live,
user-generated video website, is broadcasting content 24 hours a day, 7 days a
week from the streets of Toronto. All month long beginning this week, a Hummer will travel the city offering Torontonians the opportunity to
broadcast their stories, opinions and talents. This initiative is part of a
larger national marketing campaign rolling out throughout the
    "We are very excited about and the power it gives to people to
be their own broadcasters," says Claude Galipeau, Senior Vice President of
Digital Media for Alliance Atlantis. "We've decided to hit the streets to show
off its power and showcase this new platform to Canadians while providing
content 24/7 to our online users." personalities will be on hand in the outfitted live broadcast
unit to interview the public at Canadian Music Week activities, Leafs and
Raptors games, a swimwear fashion show at Ultra, concerts, nightclubs and
movie theatres. Users can visit to check in with the live footage
being streamed to the site and to interact with the team as they
seek out the action across the city. Segal Communications developed the live
event campaign.
    "The street level component of the campaign provides a prime example of
how the live experience can play a central role in the promotion of an online
property," says Michael Scissons, Segal Communications. It is exciting to
bring the brand to life offline and give consumers an opportunity to interact
with the property in a new way."
    The campaign also includes a sponsored story on Facebook and online ads
on Yahoo 360.
    "Leveraging trusted social media sites like Facebook and Yahoo 360 is a
key strategy of our campaign. This provides us with the capability to
effectively target users who already have a propensity to "egocast" themselves
and enhance their online offerings with video," says Heidi Fillmore, Vice
President of Digital Media Marketing.
    An out-of-home marketing campaign will roll out beginning in April and
will include wild postings, resto-bar boards and wall murals.

    About is the first live user generated video website developed
specifically for Canadians; it is a place for people to showcase their
talents, voice their opinions, discuss and debate with an online audience and
interact with viewers using real-time communication tools.

    About Alliance Atlantis Communications
    Alliance Atlantis offers Canadians 13 well-branded specialty channels
boasting targeted, high-quality programming. The Company also co-produces and
distributes the hit CSI franchise and indirectly holds a 51% limited
partnership interest in Motion Picture Distribution LP, a leading distributor
of motion pictures in Canada, with motion picture distribution operations in
the United Kingdom and Spain. The Company's common shares are listed on the
Toronto Stock Exchange - trading symbols AAC.A and AAC.B. The Company's
website is

For further information:

For further information: Pam Mollica, Communications Manager, Alliance
Atlantis Communications, Tel: (416) 967-4067, E-mail:,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890