Blockbuster Canada Launches New Loyalty Program



    Consumers Rewarded for What They are Already Doing

    TORONTO, Nov. 5 /CNW/ - Blockbuster Canada is satisfying consumers'
growing demand for added value with the launch of a free national loyalty
program that will reward movie lovers for purchases that they already make.
This home-entertainment loyalty program, the Movie Buyers Bonus, arrives at an
important time when consumers have come to expect maximized value for every
dollar spent.
    Movie Buyers Bonus members will be rewarded with a five-dollar e-coupon
for each accumulated amount of $50 spent on new or pre-viewed movies.
E-coupons can be used towards their next purchase on select new and pre-viewed
titles, and will enable avid movie collectors and seasonal movie buyers to
profit from each movie purchase they make throughout the year. Further showing
appreciation to their customers, Movie Buyers Bonus members will also receive
monthly exclusive Surprise Offers by email.
    "As Canada's largest home entertainment retailer, Blockbuster is always
looking for new and innovative ways to maximize value for its customers," says
Abelardo Conde, Vice President, Merchandise, Blockbuster Canada. "The Movie
Buyers Bonus is undoubtedly one of the richest offers in the market catering
to movie purchasers, providing convenience and flexibility so that customers
can be continually and deservingly rewarded for purchases they are already
making."
    E-coupons can be used on great titles in the "Movie Buyers Bonus Now
Featuring" section, in Blockbuster stores across Canada.

    About Blockbuster Canada
    ------------------------

    Blockbuster Canada is an indirect subsidiary of Blockbuster Inc. (NYSE:  
BBI), with 447 stores across Canada. Blockbuster Inc. is a leading global
provider of in-home movie and game entertainment, with more than 9,000 stores
throughout the Americas, Europe, Asia and Australia. Blockbuster Canada may be
accessed nationally at blockbuster.ca. Blockbuster Inc. may be accessed
worldwide at blockbuster.com.




For further information:

For further information: or to arrange an interview, please contact
Felicia Yukich at TEL: (416) 486-7224, email: fyukich@gcigroup.com

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