Blockbuster Canada brings Hollywood home for less



    New way of renting cuts costs on hot new releases by almost 30 per cent

    TORONTO, April 21 /CNW/ - It's a new release that's sure to bring smiles
to movie fans by leaving them with a little something extra in their wallets.
Today, Blockbuster Canada announced the national roll-out of a new way of
renting that lowers the cost of new movie releases by almost 30 per cent when
you rent for two nights.
    Effective immediately, at all 459 Blockbusters across the country,
customers looking to save can now choose to rent a new release movie for only
$3.99 for two nights. For movie lovers looking to keep their movies out
longer, Blockbuster Canada continues to offer the traditional seven-night
rental option.
    "Canadians are looking to stretch their dollars and our new way of
renting delivers great home entertainment value," says Barry Guest, General
Manager of Blockbuster Canada. "We're giving our customers the flexibility to
enjoy movie rentals on terms that are most convenient for them, whether that's
two nights at a much lower rental rate or through our traditional seven-night
option if they want to keep their movies out longer."

    How it Works

    Renting your favourite home entertainment selection just got easier. With
Blockbuster's new way of renting, Canadians can choose to bring home any
movie, whether it is a DVD new release, Blu-ray new release, or DVD/Blu-ray
favourites for a lower two-night rate. If customers wish to keep movies out
longer than two nights, they can do so by choosing the traditional seven-night
rental option.

    
    New Way of Renting for Canadians Looking to Save

    The rates for a two-night rental are as follows:

    -   DVD New Release: $3.99
    -   Blu-ray New Release: $4.99
    -   DVD/Blu-ray Favourites: $1.99

    Traditional Blockbuster Seven-Night Movie Rental

    The rates for a seven-night rental are as follows:

    -   DVD New Release: $5.99
    -   Blu-ray New Release: $6.99
    -   DVD/Blu-ray Favourites: $3.99
    -   Favourites Bundles: 3 for $8.99 or 6 for $14.99
    -   Kids Favourites: $1.99

    Seven-Nights of Video Gaming Fun

    Video games continue to be available for seven-night rentals at the
following rates:

    -   New Release: $8.99
    -   Favourites: $7.99
    

    "We're confident this new program will be a hit with our customers
because of the choice and value it offers," said Guest. "Whether it's two or
seven nights, we're able to meet the different rental needs of our customers
with a new way of renting that gives people more options and the ability to
enjoy the entertainment they love for less."

    About Blockbuster Canada

    Blockbuster Canada is an indirect subsidiary of Blockbuster Inc. (NYSE:  
BBI), with 459 stores across Canada. Blockbuster Inc. is a leading global
provider of in-home movie and game entertainment, with more than 7,400 stores
throughout the Americas, Europe, Asia and Australia. Blockbuster Canada may be
accessed nationally at blockbuster.ca. Blockbuster Inc. may be accessed
worldwide at blockbuster.com.





For further information:

For further information: or to arrange an interview, please contact:
Michael Bodsworth at TEL: (416) 486-5924, email:
michael.bodsworth@gcicanada.com

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BLOCKBUSTER VIDEO CANADA

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