Blink Logic puts Cognos Series 7 Users in the Fast Lane



    From Legacy to Cutting-Edge in a Matter of Days, On-Demand Solution from
Blink Logic Brings New Business Intelligence and Collaboration Capabilities to
Cognos 7 Users

    SAN FRANCISCO, December 18 /CNW/ - Blink Logic Inc., a provider of
collaborative on-demand business intelligence (BI) solutions, today announced
it is delivering a new BI experience for Cognos 7 users that combines the
assets of the Cognos Series 7 legacy platform with the power of a flexible,
intuitive and customizable Software-as-a-Service BI environment. Blink Logic
allows users to catapult their current Cognos 7 investment to new ROI
potential in a matter of days. Leveraging a simple Blink Logic installation,
users can extend their Cognos Series 7 infrastructure with new capabilities
including dashboarding, analysis, collaboration, annotation, scorecarding, and
location intelligence.

    Blink Logic's feature-rich SaaS solution easily layers on top of the
existing Cognos architecture offering users more opportunities to maximize
current investments rather than spend valuable time evaluating new, expensive
and potentially limiting BI platforms. The BI market is volatile. With market
consolidation and IBM's announcement to acquire Cognos, customers are
questioning whether upgrading to Cognos 8 is a viable long-term solution.
Blink Logic offers a way for these users to maximize their existing Cognos 7
deployment, which provides a good foundation, by introducing new features for
end users. Blink Logic expects that by combining its solution with Cognos 7,
unused licenses will soon be integrated across the company as users realize
that BI is user-friendly and can be tailored to meet the need of any
department and any user level in an organization.

    "The industry is challenged by recent acquisitions and sub-par offerings
that ultimately result in end-users leveraging Excel to manipulate and analyze
data," said David Morris, CEO at Blink Logic Inc. "Organizations are hesitant
to invest in the Cognos Series 8 platform, which requires a sizable and
cost-prohibitive investment to deploy and transition legacy data to new
reporting formats. Cognos Series 7 offers companies an excellent BI
foundation, but does not offer users with a dynamic user interface. With Blink
Logic, organizations can leverage an existing investment while maximizing
functionality and usability."

    The SaaS-based Blink Logic tool allows end users to readily navigate
multidimensional data as well as create, organize and layout interactive
dashboards without relying on specialized report authors or the IT department.
Blink Logic extends mission-critical capabilities for those Cognos Series 7
customers that have yet to transition to the Series 8
infrastructure--including:

    --  A fully collaborative BI environment. Blink Logic is the only BI
solution that provides a truly collaborative experience. In addition to
collaboration through annotation, users are able to collaborate by publishing
views they have created into a shared public library of views. This means that
everyone is working with a shared and consistent understanding of the "truth."

    --  End-user information self-service. End users can readily navigate
their multidimensional data as well as create, organize, and lay out their own
interactive dashboards without having to rely on specialized report authors or
the IT department. End user independence promotes the usage of BI software and
results in users gaining exactly the information they need in a timely manner.

    --  Full integration with the Microsoft BI platform. Blink Logic software
enables organizations to seamlessly integrate data and views based on SQL
Server 2005 with data drawn from Cognos sources. Blink Logic offers the only
BI solution to address the needs of the many customers that are running
heterogeneous Cognos and Microsoft platforms.

    About Blink Logic Inc.

    Blink Logic Inc. (OCTBB:BLLG), formerly DataJungle Software, delivers
on-demand business intelligence solutions that connect people with the data
and information they need to collaborate and make decisions at the speed of
business. Blink Logic's scalable on-demand technology and customizable,
user-centric applications put the power of data analysis in the hands of
executives and knowledge workers. Drawing on different types of data from
multiple sources, users can quickly create their own analytics tools,
including customizable dashboards and OLAP cubes, and integrate them into
their regular workflow. A Microsoft Gold Certified Partner and Cognos
Technology Partner, Blink Logic Inc., offers independent software vendors the
opportunity to add collaborative self-service business intelligence
capabilities to their products within a matter of days. For more information,
please visit www.blinklogic.com.

    Safe Harbor Statement:

    This release may contain forward-looking statements. These
forward-looking statements are neither promises nor guarantees, but involve
risks and uncertainties that may cause actual results to differ materially
from those in the forward-looking statements. Readers should not place undue
reliance on any such forward-looking statements that are based solely on
information known as of the date of this release. Blink Logic Inc. disclaims
any obligation to update or revise any such statements to reflect any change
in expectations or in events, conditions or circumstances on which any such
statements may be based or that may affect the likelihood that actual results
will differ from those contained in the forward-looking statements.




For further information:

For further information: Blink Logic Bill Stewart, 1-800-311-4339
Bill.Stewart@blinklogic.com OR Media: High Road Communications Cerys Goodall,
613-688-1184 cgoodall@highroad.com

Organization Profile

BLINK LOGIC INC.

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