Black's, Canada's leading digital specialty retailer, announces major partnership with OneXOne



    One of Canada's iconic retail brands pledges to support the important
    work of OneXOne in support of children

    TORONTO, June 13 /CNW/ - Black's Photography, Canada's premier imaging
and digital retailer, is proud to announce that it has become OneXOne's first
national retail partner.
    OneXOne is a non-profit foundation committed to providing aid to children
needing assistance in Canada and around the world. OneXOne has earned
accolades for its innovative and bold marketing and programming on behalf of
children and has to date raised over $7 million dollars for its world class
philanthropic partners including the H20 Africa Foundation and the Assembly of
First Nations.
    Black's plans to actively support OneXOne by raising money through its
extensive network of stores across Canada, educating its employees and
customers about the important work of the charity, and in actively supporting
OneXOne's many innovative sponsorship events and programs.
    "We at Black's are proud to pledge our support for OneXOne and to throw
the entire weight of our organization behind supporting their excellent work.
We intend to make our support for this dynamic and important organization a
serious and sustained commitment. Our 1,200 employees across Canada will help
us to raise OneXOne's profile and to raise additional money and support to
advance their mission," said John Kelleher, Black's President & CEO.
    Black's is also proud to stand beside other leading Canadian corporations
like Rogers, CTV, the Globe and Mail, and iTravel2000 who have stepped up to
support OneXOne.
    Going forward, Black's intends to find many innovative ways of supporting
OneXOne through its stores and through important new corporate initiatives
like the all-new Black's University, Canada's leading destination for digital
learning.

    About OneXOne

    OneXOne is a nonprofit foundation founded by Joelle Berdugo Adler in
2005. OneXOne is a Canadian charitable organization committed to providing aid
and preserving the lives of children in Canada and around the world. Since its
inception in 2005, OneXOne has raised more than $7 million for its
philanthropic partners and ongoing initiatives including H2O Africa
Foundation, Yéle Haiti, Assembly of First Nations, Child Haven, Healthy Kids
International, Free The Children, War Child Canada, Right to Play, the African
Children's Choir, Millennium Promise, Child Find Ontario and Spread the Net.
For more information visit www.onexone.org.

    About Black's

    Established in the 1930s by Edward Black, Black's is Canada's leading
retailer of photofinishing and digital products and services that operates 116
Stores across Canada under the Black's and Astral banners. Black's Photo
Corporation has a large base of loyal customers, and one of the top retail
brands in the country. Over its proud 78 year history, Black's has earned a
reputation for premium printing services and for being a top destination for
digital camera equipment, digital supplies & accessories, media, frames &
albums, and personal gifts. Strategically Black's competes by winning on
personal service and top expertise. Black's also operates Canada's leading
destination for digital and imaging learning. Black's University reinforces
Black's commitment to being Canada's destination to help Canadians get the
most out of digital equipment and digital technology. For more information
visit www.blackphoto.com and www.blacksuniversity.com.




For further information:

For further information: Jordana Wolch, Cohn & Wolfe, Toronto, (416)
924-5700 ext 4021, Jordana.wolch@cohnwolfe.ca

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