Black's, Canada's leading digital specialty retailer, announces launch of Apple product line in two of its largest stores in Ontario



    TORONTO, July 8 /CNW/ - Black's Photo Corporation, Canada's premier
imaging and digital retailer, is proud to announce the launch of Apple at
Black's at two locations in Toronto. To celebrate this exciting new
partnership, Black's will be giving away thousands of free apples and a chance
to win a free MacBook Air, iPod Touch, or iPod Shuffle at the grand opening of
Apple at Black's beginning on July 9, 2008.
    "By launching Apple products, Black's is aiming to become Canadians'
complete one stop digital shop," says Russ Bricker, senior vice president,
Merchandising and Services at Black's. "Our exciting new partnership with
Apple gives us access to all of Apple's latest products and services including
iPod Touch to MacBook Air."
    "There are many compelling reasons to buy Apple at Blacks," says
John Kelleher, president & chief executive officer of Black's. "Black's offers
the best Apple product selection, along with superior service and expertise.
Also, Black's offers comprehensive customer education and the best link to a
complete digital and imaging experience."
    Black's will be launching Apple at its Colossus Centre (16 Famous Ave.,
Unit 142) and Yonge & Dundas (20 Dundas St. West) locations with plans to
explore further distribution in 2008-2009.

    About Apple. Apple ignited the personal computer revolution in the 1970s
with the Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with its
iPod portable music and video players and iTunes online store, and has entered
the mobile phone market with its revolutionary iPhone. For more information
visit www.apple.com.

    About Black's. Established in the 1930s by Edward Black, Black's is
Canada's leading retailer of digital products and services and photofinishing.
Black's has a network of 116 stores across Canada, a large base of loyal
customers, and one of the top retail brands in the country. Over its proud 78
year history, Black's has earned a reputation for premium printing services
and for being a top destination to buy digital camera equipment, digital
supplies & accessories, media, frames & albums, and personal gifts.
Strategically Black's competes by winning on personal service and top
expertise. Black's also operates Canada's leading destination for digital and
imaging learning, Black's University. Black's University reinforces Black's
commitment to being Canada's destination to help Canadians get the most out of
digital equipment and digital technology. For more information visit
www.blackphoto.com and www.blacksuniversity.com





For further information:

For further information: Jordana Wolch, Cohn & Wolfe, (416) 924-5700
ext. 4021, Jordana.wolch@cohnwolfe.ca

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