Birks prestige collection event hosted with KidsFest



    MISSISSAUGA, ON, June 15 /CNW Telbec/ - Birks, Canada's prestige jeweler
is pleased to support the community by partnering with KidsFest. A cocktail
reception will be held to preview exclusive collections where a percentage of
the proceeds will go to KidFest.
    VIP clients of Birks and select patrons of KidsFest will join in for this
fundraiser and the exclusive by invitation only event to preview the
prestigious collections during the fundraising event will be held on Thursday,
June 18 from 6:00 - 8:30 p.m. at Birks, Square One, 100 City Centre Drive,
Unit 103 Mississauga, Ontario.

    About Birks & Mayors:
    ---------------------
    Birks & Mayors, Inc. (Amex "BMJ") operates 69 luxury jewelry stores
across Canada, Florida and Georgia. The company posted annual sales of $314.8
million in fiscal 2008 and employs more than 1,000 employees in Canada and the
United States. Birks & Mayors also designs and manufactures fine jewelry,
timepieces, sterling and plated silverware and gifts under the Birks brand,
which is currently sold through Birks and Mayors retail channels. Founded in
1879, Birks is Canada's premier luxury brand and is the Official Supplier of
Jewelry for the 2010 Olympic and Paralympic Winter Games. For more
information, please visit www.birksandmayors.com.

    About KidsFest:
    ---------------
    KidsFest is dedicated to equipping elementary-aged children who live
below the poverty line, enabling them to become valuable contributors within
their respective communities and the nation. We provide children with the
basic tools necessary to break the cycle of generational poverty and achieve
life-long success. KidsFest's community matrix, which is the engine that gives
our programs sustainability, includes strong, lasting partnerships with
businesses, schools and community groups, offering innovative programs focused
on academic achievement, physical fitness and social interaction. Through our
comprehensive, education-based approach to eradicating child poverty, KidsFest
is paving the Pathway of Hope for the most vulnerable in our communities
    For more information, visit: www.kidsfestonline.com




For further information:

For further information: Marie-Claude Peloquin, Event Supervisor, (514)
261-4666, mpeloquin@birksandmayors.com


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