TORONTO, Sept. 22, 2011 /CNW Telbec/ - Birks, Canada's leading
manufacturer and retailer of fine jewellery and timepieces, is today
celebrating the launch of its new Jewellery Styling campaign and
announcing it has signed on Canadian personality Jessica Mulroney as
its new Jewellery Style Expert. As part of her new role, Jessica will
act as spokesperson and fashion reference for Birks, providing advice
on selecting the right pieces of jewellery and building a jewellery
collection. Jessica will be sharing her tips with Birks clients as well
as the press.
"We wanted to work with Jessica Mulroney because she is an inspiration
to Canadian women when it comes to style and elegance," said Thomas A.
Andruskevich, President & CEO, Birks & Mayors Inc. "Women increasingly
look at their jewellery with a fashion perspective, and Jessica is just
the right person to provide expert advice on choosing the right pieces
of fine jewellery to achieve impeccable looks. By working with our new
Style Expert we are able to offer our clients an even more complete
experience when it comes to shopping for jewellery. We are thrilled to
have Jessica as our new partner," he concluded.
"I am extremely excited to be joining Birks as Style Expert," said
Jessica Mulroney. "Birks is the reference in our market when it comes
to luxury jewellery -- their product selection is outstanding and they
attract a smart and stylish clientele. I am thrilled to be working with
the Birks team on providing styling advice to their clients," she
As part of the Jewellery Styling campaign, Jessica Mulroney worked with
Birks on developing the 10 Jewellery Essentials. The jewellery
equivalent to that perfect pair of jeans or little black dress - from
hoop earrings to a cocktail ring and a long strand of pearls - the
Essentials can be used to create looks for every occasion. Jessica has
also identified her 10 Favourites among Birks' jewellery collections,
which can be found in Birks stores across the country as well as on www.birks.com.
About Jessica Mulroney
From her years as a stylist to her involvement in the luxury intimate
apparel industry, Jessica Mulroney has been inspiring Canadian women
with her elegance and easygoing approach to style and trends. Now
gracing the pages of numerous fashion and society magazines as well as
with an occasional appearance on eTalk, the entertainment TV show
hosted by her husband Ben Mulroney on the CTV network, Jessica
continues to exude class and refinement no matter what the occasion
-from a day at the park with her twin sons to an elegant society
fundraiser. A real pro when it comes to accessorizing and selecting
fine jewellery in order to create that perfect daytime or evening look,
Jessica is the ultimate Jewellery Style Expert.
Birks & Mayors is a leading retailer with 61 luxury jewellery stores in
Canada and the United States. The Company operates 32 stores under the
Birks brand in most major markets in Canada and 26 stores under the
Mayors brand in Florida and Georgia, two retail locations in Calgary
and Vancouver under the Brinkhaus brand, and one retail location in
Orlando under the Rolex brand. Birks was founded in 1879 and developed
over the years into Canada's premier retailer, designer and
manufacturer of fine jewellery, timepieces, sterling and plated
silverware and gifts. Visit www.birks.com.
Image with caption: "Birks is today celebrating the launch of its new Jewellery Styling campaign and announcing it has signed on Canadian personality Jessica Mulroney as its new Jewellery Style Expert. (CNW Group/BIRKS & MAYORS INC.)". Image available at: http://photos.newswire.ca/images/download/20110922_C5674_PHOTO_EN_3661.jpg
For further information:
Director, Public Relations & Events
Birks & Mayors Inc.