Birks introduces Rolex luxury timepieces in Saskatoon and Winnipeg

MONTREAL, April 26 /CNW Telbec/ - Birks is proud to announce it is introducing Rolex luxury timepieces in two of its Western Canada stores: Saskatoon and Winnipeg. In addition to having access to some of the world's most coveted luxury wristwatches, clients in both markets will benefit from the expertise of a team of well-educated Birks sales professionals who have unrivalled knowledge when it comes to customer service.

"Our company has a long-standing relationship with Rolex and today we are thrilled to mark a new milestone in our partnership with the brand by introducing Rolex watches in two of our Western Canada retail stores," stated Thomas A. Andruskevich, Birks & Mayors President & CEO. "By offering an exceptional assortment of Rolex products in Winnipeg, and an exclusive access to the Rolex brand in Saskatoon, we are making sure customers in these two markets will enjoy an unparalleled luxury shopping experience at Birks."

The leading name in luxury wristwatches, Rolex has been the pre-eminent symbol of performance and prestige for over a century. Headquartered in Geneva, Switzerland, and relying on 4,000 watchmakers in over 100 countries, Rolex continues to expand its long history of achievement and innovation.

Rolex luxury timepieces are now available at Birks Saskatoon, located at the corner of 3rd Avenue and 21st Street; and at Birks Winnipeg, located at 191 Lombard Avenue.

About Birks
Birks & Mayors is a leading retailer with 65 luxury jewellery stores in the United States and Canada. The Company operates 33 stores under the Birks brand in most major markets in Canada, 29 stores under the Mayors brand in Florida and Georgia, two retail locations in Calgary and Vancouver under the Brinkhaus brand and a retail location in Orlando under the Rolex brand. Birks was founded in 1879 and developed over the years into Canada's premier retailer, designer and manufacturer of fine jewelry, timepieces, sterling and plated silverware and gifts. Visit www.birks.com.

SOURCE BIRKS

For further information:

Eva Hartling
Director, Public Relations & Events
Birks & Mayors
1-514-397-2496
Cell.: 1-514-823-7022
ehartling@birksandmayors.com

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BIRKS & MAYORS INC.

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