Birks and DiMODOLO honor Chan Hon Goh's illustrious career with the National Ballet



    YORKDALE, ON, April 29 /CNW Telbec/ - In honor of Chan Hon Goh, Birks,
foremost jeweler of Canada and Di Modolo, the renowned Italian jewelry
designer will host an exclusive cocktail reception to honor the remarkable
career of Chan Hon Goh, principal dancer of the National Ballet.
    This invitation only event to VIP clients of Birks and select patrons of
the National Ballet will offer a tribute to Chan Hon Goh on Thursday, April 30
from 6 - 9 p.m.
    "We're thrilled to once again have Chan Hon Goh grace Birks with her
charismatic presence and allow us the honor to offer this tribute to her
career with the National Ballet" says Daisy Chin-Lor, Chief Marketing Officer
and Executive Vice President of Birks&Mayors. "We could not think of a better
way to honor Chan Hon Goh than hosting this event and offering a donation to
her foundation, the evening promises to be a very special occasion" continues
Daisy Chin-Lor.
    Principal Dancer Chan Hon Goh retires in June 2009 after 20 years with
The National Ballet of Canada. Born in Beijing, China, Ms. Goh emigrated with
her family to Canada and studied at the Goh Ballet Academy in Vancouver. She
joined The National Ballet of Canada in 1988 and has been a Principal Dancer
since 1994. During her remarkable career, Ms. Goh danced almost all the lead
female roles in the classical repertoire, including Juliet in Romeo and
Juliet, Odette/Odile in Swan Lake, Princess Aurora in The Sleeping Beauty and
title roles in Giselle and La Sylphide. Multiple roles have been created for
her at the National Ballet and as a much sought-after international guest
artist, Ms. Goh has appeared with numerous companies throughout Europe, Asia,
Australia and North America. Ms. Goh is the founder of Principal by Chan Hon
Goh(TM), a manufacturer and distributor of ballet footwear. Ms. Goh will dance
her final Giselle with The National Ballet of Canada on May 27 and May 31,
2009 at the Four Seasons Centre for the Performing Arts and take her final bow
in Peter Martins' Valse Triste at the National Ballet's annual fundraiser
WHITE HOT on June 18, 2009.
    The exclusive by invitation only event to preview the collection during
the special tribute to Chan Hon Goh will be held on Thursday, April 30 from 6
- 9 p.m. at Birks, Yorkdale Shopping Centre, 3401 Dufferin Street East, Unit
220, Toronto, Ontario.

    About Birks&Mayors:
    ------------------

    Birks & Mayors, Inc. (Amex "BMJ") operates 69 luxury jewelry stores
across Canada, Florida and Georgia. The company posted annual sales of $314.8
million in fiscal 2008 and employs more than 1,000 employees in Canada and the
United States. Birks & Mayors also designs and manufactures fine jewelry,
timepieces, sterling and plated silverware and gifts under the Birks brand,
which is currently sold through Birks and Mayors retail channels. Founded in
1879, Birks is Canada's premier luxury brand and is the Official Supplier of
Jewelry for the 2010 Olympic and Paralympic Winter Games. For more
information, please visit www.birksandmayors.com.

    About Chan Hon Goh:
    ------------------

    As a much sought-after international guest artist, Ms Goh has appeared
with numerous companies throughout Europe, Asia, Australia, and North America.
She is often invited to produce evenings of dance around the world. In
addition, she was the first Canadian to receive the Silver Medal at the
Adelene Genée International Ballet Competition in London, England and was a
prize recipient at the Prix de Lausanne. In 2005, Ms. Goh received the New
Pioneers Arts Award for her contributions to dance in Canada. Her
autobiography Beyond the Dance, A Ballerina's Life was a finalist nominee for
the 2003 Norma Fleck Award and the 2005 Rocky Mountain Book Award. Ms. Goh is
the founder of Principal by Chan Hon Goh(R), a manufacturer and distributor of
ballet footwear.
    For more information, visit: www.principalshoes.com




For further information:

For further information: Daisy Chin-Lor, Chief Marketing Officer and
Executive Vice President, (954) 590-9355, dchin-lor@birksandmayors.com


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