BIOTECHNICA AMERICA: New Platform for the Life Science Industries in North America





    --  BIOTECHNICA AMERICA Enters into Trade Show Alliance with America's
INTERPHEX and PharmaMedDevice

    --  Three Parallel Events and a Supporting Congress in Philadelphia

    --  Concentration of Pharmaceutical and Biotech Companies under One Roof

    PHILADELPHIA & HANOVER, GERMANY, November 27 /CNW/ - A new life science
event in America is about to make headlines. Next year will see an alliance
between BIOTECHNICA (Europe's leading trade fair for biotechnology), INTERPHEX
(the leading international exhibition and conference for the pharmaceutical
industry in the USA), and PharmaMedDevice (an event addressing the special
needs of the combination products market and innovations in drug delivery
technology and healthcare). According to Stephan Kuhne, Board Member of
Deutsche Messe AG, "the convergence of these three important events will
create a major central meeting place in America for exhibitors from across the
globe and from every area of importance to the biotech and pharmaceutical
industries". All three events will take place at the same time from 26 to 28
March 2008 in the Pennsylvania Convention Center in Philadelphia. He added:
"Potentially, this move will lead to the establishment of the most important
communication platform for the life sciences industry in the whole of North
America".

    The involvement of BIOTECHNICA AMERICA with INTERPHEX - a show which was
set up back in 1980 - marks a significant step towards the creation of a
central platform supported by a comprehensive conference program. This will
bring global expertise from the fields of pharmaceuticals and biotechnology
together, will facilitate the exchange of information and promote the
establishment of research partnerships and networks for strategic alliances.

    IMS HEALTH, the world's leading provider of information and services for
the pharmaceutical and health industries, has reported that by the end of 2007
more than 20 billion US dollars will have been invested through strategic
partnerships in the biotechnological and pharmaceutical industries. According
to IMS HEALTH, the US market for bio-manufacturing is currently estimated to
be worth 50 billion dollars.

    As Kuhne explains, "INTERPHEX and PharmaMedDevice are highly professional
partners, and the interplay between the events will create vital synergies of
benefit to all the BIOTECHNICA target groups". Last year, INTERPHEX attracted
1,948 visitors from the biotechnological and bio-pharmaceutical industries
alone, including representatives from top-name companies such as Amgen,
Baxter, Bayer, Genentech, Merck, Novartis, Pfizer, Sanofi Pasteur,
Schering-Plough, Unigene and Wyeth. The full line-up of events in March 2008
is expected to attract more than 1,000 exhibitors and 10,000 visitors.

    Philadelphia is known as the most important location for the
pharmaceutical industry in America. The city ranks third as a focus for the
American life sciences sector (Source: Philadelphia Visitors and Convention
Bureau). There are about 1,415 biotech companies operating in the US at
present, including 329 on the stock market.

    A single ticket will secure admission to BIOTECHNICA AMERICA, INTERPHEX
and PharmaMedDevice. The shows can be visited on Wednesday, 26 March and
Thursday, 27 March from 10 a.m. to 5 p.m. and on Friday, 28 March, 2008, from
10 a.m. until 3 p.m.

    About BIOTECHNICA

    BIOTECHNICA in Hannover is the leading international event for the
European biotechnology industry. With its four-part concept featuring an
exhibition showcase, international conferences, a partnering event and the
European Biotechnica Award, BIOTECHNICA plays a major role in fostering
networking and knowledge transfer. In 2007, BIOTECHNICA attracted some 13,000
visitors from 40 different countries. The very latest biotech products and
trends were on show by a total of 863 exhibitors from Europe, the Americas and
Asia, filling 13,000 square meters (approx. 140,000 sq. ft.) of floorspace.
BIOTECHNICA embraces all areas of biotechnology - from basic research and
equipment to bio-informatics and services in the five areas of application
(pharmaceuticals/medicine, industry, food, agriculture and the environment).
BIOTECHNICA has been organized by Deutsche Messe AG at the trade fair venue in
Hannover, Germany, since 1985. In addition to the original event in Europe,
there are now the spin-off events BIOTECHNICA AMERICA and BIOTECH CHINA, the
latter of which will be taking place for the second time next year in Shanghai
from May 28 to 30, 2008.

    For further information on BIOTECHNICA AMERICA go online to
www.biotechnica-america.com or www.interphex.com.

    Press releases and digital images are available for downloading at:
www.biotechnica.de/pressservice




For further information:

For further information: Deutsche Messe AG for BIOTECHNICA Katharina
Siebert Tel.: +49 511 89-31028 E-mail: katharina.siebert@messe.de

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