BIOTECHNICA 2007 Consolidates Position as European Leader





    --  Notable increase in attendance, with around 13,000 trade visitors

    --  Foundation laid for new, annual event cycle

    --  High-caliber conferences spur international networking

    HANNOVER, GERMANY, October 12 /CNW/ - BIOTECHNICA -- the flagship trade
fair for the European biotech industry -- continues to consolidate its
position as a leader, and the outstanding quality of exhibitors and trade
visitors at this year's event surpassed all expectations. The show was even
more successful than the prior event, attracting a total of approx. 13,000
trade visitors (up from 12,043 in 2005). "These results reveal that the
realigned BIOTECHNICA is on the right track. All three indicators --
exhibitors, display space and attendance -- were up over the previous event",
stated Stephan Ph. Kuhne, Member of the Deutsche Messe Managing Board. And
Kuhne is quite clear about the major strategic achievement of the event:
"BIOTECHNICA 2007 has successfully laid the foundations for making this trade
fair an annual event from now on. This is an essential step on the road to
BIOTECHNICA assuming a seminal function for the European biotech industry."

    Today's market is characterized by an increased pace of innovation, an
ever wider field of applications for biotechnology, and a proliferation of
niche events in the sector. According to Stephan Kuhne, "BIOTECHNICA is
proving to be an effective instrument for consolidating the market, with the
bottom line being greater efficiency."

    Exhibitor numbers at this year's BIOTECHNICA climbed to 863 (2005: 849),
from 32 countries (30 countries in 2005). The total display space was 13,029
square metres, up from 12,568 square metres in 2005. "1.6 percent more
exhibitors, four percent growth in display space and visitors also up by eight
percent -- BIOTECHNICA has once again proven its significance as the central
business platform for the European biotech industry", said Kuhne.

    More visitors from southern Germany

    The jump in visitors was mainly attributable to increased attendance from
the south and southwestern regions of Germany (from the German states of
Rhineland-Palatinate, Baden-Wurttemberg and Bavaria), which was up 30 percent.
This underscores BIOTECHNICA 2007's much stronger appeal for the southern
German market. On the whole, foreign attendance was on a par with the previous
event, although there was notable growth from the Middle East and Central Asia
as well as from European Union countries, with the United Kingdom, France and
the Netherlands making the largest contribution here.

    Visitor quality on the rise

    BIOTECHNICA 2007 also confirmed the trend towards a higher level of
professional expertise amongst visitors to the event. The biggest upswing was
noted among the categories of entrepreneur, shareholder, freelancer and
researcher. An increase was also noted in the number of visitors working in
the production and purchasing/procurement spheres.

    The focus of BIOTECHNICA 2007 was again squarely on innovations, and its
function as a showcase for new developments was the main drawing card,
according to the visitors surveyed.

    Increased exhibitor participation from Germany and abroad

    This year's fair featured 589 exhibitors from Germany (2005: 581). The
strongest representation was from Baden-Wurttemberg (103 exhibitors), followed
by North Rhine-Westphalia (93) and Lower Saxony (67). There were 274
exhibitors from abroad, up from 268 in 2005. The highest number of foreign
exhibitors was from Switzerland (40), the United Kingdom (36) and the United
States (28), followed by Russia (27) and France (15). The highest rate of
increase was registered by two of Germany's European neighbors, the United
Kingdom and France (each up 10 percent). Companies from a total of four
continents were represented at the show.

    Comprehensive conference program

    The nature of the biotechnology business is changing, with a stronger
focus on consulting, knowledge transfer and networking. Accordingly, this
year's BIOTECHNICA featured more conferences and presentations than ever
before. The program included over 20 forums and 400 presentations by
international experts from 14 countries, along with numerous company
presentations. This provided an outstanding communication platform for
specialists from the research, industry and political spheres. A total of
2,700 experts attended these events.

    Professional business matchmaking

    One of the highlights at the show was the first BIOTECHNICA Partnering
Forum. The Partnering Forum was aimed at arranging meetings and setting up
business contacts, and proved to be an ideal vehicle for building strategic
networks for future cooperations. The objective of most participants was on
drug/device combination therapies, i.e. putting implant manufacturers in touch
with companies who make drug delivery systems. The combination of these two
technologies could open the way to "intelligent implants", i.e. devices which
also release the required active ingredients -- for hip prostheses and stents,
for example. Over 100 specialists from the research sector, industry and
venture capital companies -- including Boston Scientific, Novartis, GE
Healthcare, Sanofi-Aventis and Procter & Gamble -- participated in the
BIOTECHNICA Partnering Forum.

    EUROPEAN BIOTECHNICA AWARD presented for the fifth time

    Also featured at the fair was the fifth installment of Deutsche Messe's
EUROPEAN BIOTECHNICA AWARD. The award is given in recognition of European
biotech and life science companies which have developed pioneering products or
services while at the same time demonstrating novel business approaches. The
award consists of cash and non-cash prizes carrying a total purpose of EUR
100,000. There were 27 entrants in 2007; first place was awarded to the
British biopharmaceutical company Renovo Group Plc, which took away a package
of non-cash benefits and a check for EUR 20,000. Second place went to the
Danish biotech company Genmab A/S, and third prize was awarded to the
biopharma firm Bavaria Nordic A/S, also from Denmark.

    Trends and products in the biotechnology sector

    BIOTECHNICA 2007 provided a comprehensive overview of the latest
products, trends and R&D innovations for visitors from the biotech industry
and biotechnology research institutes from around the world. The main focus
this year was on "white" biotechnology, pharmaceuticals, regenerative
medicine, environmental biotechnology, nanotechnology, microsystems
technology, equipment, services and food technology. Displays included new
sequencing systems that can decode genetic material (genomes) 100 times faster
than just a few years ago. These systems are used primarily in cancer research
and the analysis of hereditary disorders. Exhibits in the field of
regenerative medicine featured complex culturing methods for three-dimensional
cell cultures for cultivating bone tissue, for example, as well as for growing
body organs in the not-too-distant future. Also on display were German-made
devices that were used in the experiments of the latest winners of the Nobel
Prize for Medicine, including imaging processes for in vivo cell analysis in
real time. These processes allow the tracking of transport processes within
the organism, so that experiments can be conducted without the need to kill
any animals. Exhibitors from the industrial biotechnology, or "white
biotechnology" sector presented new processes for generating energy carriers
from renewable raw materials. Other displays from this sector featured
enzymes, the backbone of industrial biotechnology, from their design and
production through to practical applications.

    New BIOTECHNICA offshoots in growth regions around the world

    Besides consolidating its position as the leading industry gathering
within Europe, BIOTECHNICA is also focusing on other major biotech regions of
the world: BIOTECH AMERICA will be held in Philadelphia from 26 to 28 March
2008, followed by the second BIOTECH CHINA event in Shanghai, from 28 to 30
May 2008.

    The next BIOTECHNICA will take place again in Hannover, running from
Tuesday, 7 October, to Thursday, 9 October 2008.

    Further press releases and digital images are available for downloading
at www.biotechnica.de/pressservice




For further information:

For further information: Deutsche Messe AG for BIOTECHNICA Katharina
Siebert, +49 511 89-31028 katharina.siebert@messe.de

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