How Do You Lock Up the Biggest Star in Pool? Present a Unique and Bold
Vision Complementary to Lee's Own Competitive Spirit.
ALBUQUERQUE, N.M., Dec. 13 /CNW/ -- Billiards newcomer, LiquidWick Pool
Cues, an emerging cue manufacturing and media promotion powerhouse, announced
today that it has signed world billiard star Jeanette Lee "The Black Widow" to
a multi-year contract.
"LiquidWick and Jeanette Lee make a great match because we share the same
competitive spirit. 'The Black Widow' gets her name from her ability to
devour the competition. LiquidWick has a vision and plan to do the same,"
said Rich Gustin, LiquidWick partner.
Like a Ferrari racing from 0 to 60 in mere seconds, LiquidWick partners,
Rich Gustin and Dan Shields, left the starting line just over one year ago,
hit the accelerator and continue to rev the engine. They launched the
company, produced and filmed two half-hour infomercials, three music videos,
their own "Trick Shot Mania" DVD and became the first billiards company to air
an infomercial on national television. It makes sense to join forces with
Jeanette Lee, the sport's most recognized player, to build a partnership that
will help fuel LiquidWick, a company in the fast lane with no signs of slowing
"I firmly support the products I endorse and I'm thrilled to stand behind
the quality of LiquidWick Pool Cues," said Lee. "I've also had the
opportunity to review some of LiquidWick's incredible promotional concepts
involving Las Vegas that I think will excite pool players around the world. I
look forward to partnering with a company like LiquidWick that offers
tremendous promise and growth for the billiards industry."
LiquidWick will incorporate Lee into their unique marketing strategy that
includes infomercial advertising, industry promotional initiatives and a new
line of "Black Widow" themed signature cues called "Widow Master."
"Jeanette's skill and experience lends perfectly to the co-design of our
new 'Widow Master' cue," said Dan Shields, LiquidWick partner. "This new cue
line will maintain our high standards and appeal to players of all levels."
LiquidWick plans to use the launch of the "Widow Master" cue to expand
into retail locations nationwide.
"We are actively seeking both mass market and industry-specific retail
partners. We plan to provide full multi-media advertising materials featuring
Lee for retailers to use in their own traffic driving campaigns," said
Shields. "Interested parties should contact LiquidWick@comcast.net."
"LiquidWick is a company with solid ideas and an aggressive management
team that gives them a strategic advantage at becoming a market leader," said
Tom George, Octagon's Senior Marketing Officer.
Lee is the winner of more than 25 national and international titles and
has received numerous industry accolades including consistently being
recognized as one of the Most Powerful People in Billiards by Billiards
Digest. The Brooklyn, NY native was also named one of the sexiest female
athletes in the world by ESPN. Lee also serves as a national spokesperson for
The Scoliosis Association, Inc. For more information on Lee please visit her
newly revamped website at http://www.jeanettelee.com.
LiquidWick Pool Cues is a cue manufacturing and media production and
promotion company endorsed by world billiards star Jeanette Lee, "The Black
Widow." They are the first billiards company to air an infomercial on
national television. Their media production arm has produced, "The LiquidWick
Infomercial," "Trick Shot Mania" a DVD featuring Andy "The Magic Man" Segal,
and music videos for actor and musician, Bokeem Woodbine and singer songwriter
Dawn Jameson. http://www.liquidwick.com
For further information:
For further information: Dan Shields, LiquidWick Partner of LiquidWick
Pool Cues, +1-505-264-0139, firstname.lastname@example.org Web Site: