Bigger than ever - Second annual Toronto Virgin Festival rocks up!



    35,000 music-lovers head to Virgin Festival Toronto

    TORONTO, Sept. 8 /CNW/ - The wait is over! Toronto's second annual Virgin
Festival opened its doors today and welcomed festival goers to Toronto Island
Park for the hottest music event of the year. The festival has grown in every
way - more artists, more stages, and more than 35,000 fans will be on the
Island for the 2007 Festival.
    "Our first Canadian Virgin Festival in 2006 was a huge success and 2007
is upping the ante with a festival that's grown bigger and better," says
Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada. "We're pumped
to be welcoming more than 35,000 fans to the island for the largest music
experience of the year."
    Saturday's shows will start the festival with a bang, featuring
headliners like multiple Grammy, Brit, and Academy Award nominee Bjvrk, 2006
Mercury Prize winners Arctic Monkeys, and multiple Juno Award winner k-os. On
the Future Shop Stage, fans can catch the Jon Levine Band - fresh from just
having toured with superstar Nelly Furtado. On Sunday headliners include the
legendary The Smashing Pumpkins, and 7-time Grammy nominees The Killers. The
Future Shop Stage will have rising Brit band The Editors, whose 2006 tour with
Franz Ferdinand pushed them to the top of the UK Album Charts. Overall,
62 artists will be taking to the four festival stages - making it an
unforgettable weekend of non-stop music.
    "We've pulled together an incredible line-up and on-site experience that
will blow people away," says Andrew Bridge, Director of Virgin Festivals,
Virgin Mobile Canada. "With such a huge range of artists and genres we
definitely have something for everyone. From indie and punk, electro pop and
hip hop, plus world-famous DJs spinning, Virgin Festival Toronto will deliver
a weekend everybody will remember."

    Some Numbers to Remember

    With so much happening at Virgin Festival, it's hard to keep track of it
all! Here are a few key stats to keep in mind while checking out the festival:
    
    3,000   Kilometres of recycled toilet paper will be used at
            Virgin Festival. That's enough to lay out a road of toilet paper
            from Toronto to Albuquerque, New Mexico.

    250     Tonnes of material used to construct the stages. Heavy.

    64      Kilometres of cable will be used to wire up the stage. That's
            enough to run cable up the Empire State Building 14 times!

    62      The number of stellar artists that will be performing at
            Toronto's Virgin Festival.

    4       Stages for festival-goers to choose from when planning their
            weekend schedules.

    10      Truckloads of beverages (in recyclable containers, obviously)
            that will be up for sale at Virgin Festival Toronto. That's a lot
            of beverage.

    80,000  Pounds of ice that will keep all those drinks cold - equivalent
            to the weight of almost 27 RV trailers.

    600     Number of concession staff that will be working at
            Virgin Festival over the weekend.

    1,000   Cool gifts up for grabs at the TRASHed :: Recycling Store for
            festival goers get in on the recycling craze.
    

    Music to your ears

    For fans looking to relive the craziness of the weekend, Virgin Festival
is bringing the music to masses with a special Virgin Festival 2007
compilation. Available from next week, exclusively on iTunes, the compilation
features music from some of the top artists from this year's festival,
including Stars, Paolo Nutini, Tokyo Police Club and Louis XIV. Fans who
purchase the compilation will also receive exclusive video clips from the
festival, courtesy of MuchMusic.

    Take Virgin Festival to go!

    Looking to show off your Virgin Festival know-how? Virgin Mobile
customers can also download ringtones from their favourite Virgin Festival
artists to their mobile phone. Try out Metric's Monster Hospital ringtone to
suit your feisty mood or check out Paolo Nutini's Autumn to complement your
mellow side. Virgin Mobile customers can purchase ringtones on VXL from their
mobile phone or online at www.virginmobile.ca.

    So much more than a concert

    Music won't be all there is to enjoy at the festival. Fans will be able
to experience a transformed Toronto Island Park with all the excitement to
make the weekend a rockin' good time. From checkin' out your best butt to
finding out your kissing style, dressing up like your favourite celeb or
meeting your favourite band at the autograph tent, Virgin Festival's partners
are ganging up to create an island experience that's sure to make your
festival fantasies come true. Check out all our partners - including Virgin
Mobile, Future Shop, Bacardi, Motorola, Dentyne, Budweiser, Levi's, X-Box,
MuchMusic, Heavy.com, CKIN2U, Hewlett Packard, Royal Bank, GMC, Energizer,
iTunes and Global Inheritance - in the Vendor Village and near the Virgin
Mobile stage.

    Bringing some Green to the scene

    While music will be the heart and soul of the event, Virgin Festival will
be putting the spotlight on being environmentally friendly at this year's
festival. "Caring for the environment is always a priority at Virgin Mobile
and remaining environmentally responsible has been a fundamental part of the
Virgin Festival's planning," says Nathan Rosenberg, Chief Marketing Officer,
Virgin Mobile Canada. "This year we've taken even greater steps than last year
to ensure our impact on the island is kept to a minimum and that festival
goers have the chance to learn about how they can do their part."
    To reach the goal of 'Near Zero Waste', Virgin Festival's green
initiatives this year include:
    
    -   Complete on-site recycling and composting
    -   Generators running on bio-diesel fuel
    -   Biodegradable cups and containers
    -   Printed materials all use non-toxic inks on recyclable paper
    -   Trees being donated to Toronto Island Park after the festival
    -   Global Inheritance's TRASHed :: Recycling Store for trading in
        recyclables for cool swag and other goodies
    -   FLICK OFF, the movement to educate Canadians about the devastating
        effects of global warming, offering advice and information on how to
        reduce carbon emissions
    -   The world's first ever 'Green Games', sponsored by
        Global Inheritance, where Enviro-crusaders will be able to get
        physical and take part in Global Warming Chess - a human game of
        Chess played out on a life-sized Chess Board - and Enviro Twister.
        All of this while learning key information about recycling,
        carpooling, clean energy and way more
    

    It's not too late!

    For those fans that still haven't made their plans for the weekend,
one-day tickets will be available for purchase at the ferry docks and
Ticketmaster outlets. One-day tickets are $75.00 (including all sales taxes)
plus $1 for Virgin Unite and $6 for the ferry to and from Toronto Island. For
more information about Virgin Festival, visit www.virginfestival.ca.

    About Virgin Mobile Canada

    Launched in 2005, Virgin Mobile is Canada's first wireless service
created for and defined by youth. The country's first mobile virtual network
operator (MVNO), Virgin Mobile has a portfolio that includes monthly price
plans, a full range of phones and a broad array of messaging, music and mobile
content offerings. J.D. Power and Associates has recognized Virgin Mobile as
ranking the highest in customer satisfaction with prepaid wireless service for
two years in a row(1).
    The Virgin Mobile group of companies has attracted more than 10 million
customers worldwide. Virgin Mobile phones are available at more than
4,000 locations with top-up cards available at more than 10,000 locations
nationally. Virgin Mobile products can also be purchased online at
http://www.virginmobile.ca or by calling 877-662-2824.

    About Emerge Entertainment

    Emerge Entertainment has produced over 800 concerts since 1997 with a
wide spectrum of artists ranging from Bjvrk to James Blunt to The Killers and
festivals such as Virgin Festival & Marc Ecko's "Getting Up" Festival. Emerge
strives to deliver the best and most unique concert experiences to both ticket
buyers and artists. Emerge has also worked with corporations such as General
Motors, Levi's, Bluenotes in integrating music and musicians with their
brands. Emerge has been nominated for and won several national and regional
awards.

    
    --------------------------
    (1) J.D. Power and Associates 2005-2006 Canadian Wireless Customer
        Satisfaction Study(SM). 2006 study based on 5,784 total responses
        from consumers with prepaid wireless service surveyed in
        October 2006. jdpower.com.
    




For further information:

For further information: photography or to arrange an interview, please
contact: Erica Faltous, Hill & Knowlton Canada, (416) 655-8221,
erica.faltous@hillandknowlton.ca; Chris Baines, Virgin Mobile Canada, (647)
378-8859, chris.baines@virginmobile.ca; Rebecca Teal, Emerge Entertainment,
(416) 602-7059, rteal@emerge.ca

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