Big, Bold, Spicy Baconator Delivers Tasty Kick



    DUBLIN, Ohio, March 10 /CNW/ -- For those who dare, Wendy's is
introducing a spicy version of The Baconator this week that brings the heat.
    
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20080310/CLM012 )
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20080128/CLM110 )
    
    The bold sandwich features six strips of bacon on top of two hot, juicy
hamburgers with two slices of Pepper Jack cheese, chipotle ranch sauce and
jalapenos.
    The Spicy Baconator will be available through mid-April at Wendy's 6,250
U.S. and Canadian locations.
    "If you're really hungry and love great-tasting food with an extra kick,
the premium Spicy Baconator does the trick," said Wendy's Interim Chief
Marketing Officer Paul Kershisnik.  "It's another example of how we're
continuing to innovate, bring new news to our menu and more fully leverage our
core strengths built around fresh, never frozen beef and superior quality."
    Wendy's introduced its popular Baconator in June 2007, and has sold more
than 68 million since then. It is one of Wendy's most successful new product
introductions in recent years.
    
    The limited-time Spicy version is the first line extension.
    Wendy's International, Inc. overview
    
    Wendy's International, Inc. (NYSE:   WEN) is one of the world's largest and
most successful restaurant operating and franchising companies. More
information about the Company is available at http://www.wendys-invest.com.
    "The Wendy's name and design and Baconator are trademarks of Oldemark LLC
and are licensed to Wendy's International, Inc."




For further information:

For further information: Bob Bertini of Wendy's International, Inc., 
+1-614-764-3327 Web Site: http://www.wendys-invest.com                 
http://www.wendys.com

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WENDY'S INTERNATIONAL, INC.

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