Bid or Buy! The Shopping Channel helps fight cancer by hosting the 'Make a Difference' Telethon



    MISSISSAUGA, ON, June 23 /CNW/ - From 8:00pm to 10:00 pm (E.T.) today,
The Shopping Channel will be hosting the 'Make a Difference' telethon to raise
funds for the Canadian Cancer Society, where 100% of sales revenue will go
directly to cancer research and support services.
    The telethon comes at the end of a nine-day campaign hosted by The
Shopping Channel in support of the Canadian Cancer Society. Throughout the
campaign, viewers have had the opportunity to add a $1 donation to their order
and to make a donation via The Shopping Channel's website.
    "At The Shopping Channel, we are committed to supporting cancer research
and raising awareness among our viewers and employees", said Ted Starkman,
General Manager, The Shopping Channel. "We are thrilled by the response we
have received so far in the 'Make a Difference' campaign, and are grateful for
the support of our viewers and of our partners who have made generous
donations."
    Items for sale during The Shopping Channel telethon include products from
our campaign partners such as Dell, Bose, Wolfgang Puck and Dyson as well as
once-in-a-lifetime experiences such as lunch with Joan Rivers will be
auctioned off to the highest bidder.
    "The Canadian Cancer Society is extremely grateful for the continued
support of The Shopping Channel and their loyal viewers," said Lesley Ring,
Director, Corporate Development, Canadian Cancer Society. "By purchasing the
products and experiences available through the 'Make a Difference' telethon,
viewers will help us to make a real impact against cancer by funding
lifesaving cancer research as well as providing support and information
services for people living with cancer."

    About The Shopping Channel

    The Shopping Channel - Canada's only nationally televised shopping
service and one of Canada's premier eCommerce retailers, is an innovative and
diversified retailer and distributor. Since the launch of The Shopping
Channel's initial television shopping channel in 1987, it has become an award
winning true multi-channel retailer and distributor through its leading online
presence at www.TheShoppingChannel.com. Today The Shopping Channel is
recognized as Canada's premier success story in electronic and diversified
retailing. The Shopping Channel is a division of Rogers Broadcasting Limited
(a subsidiary of Rogers Media Inc.).

    The Canadian Cancer Society

    The Canadian Cancer Society is a national community-based organization of
volunteers whose mission is the eradication of cancer and the enhancement of
the quality of life of people living with cancer. When you want to know more
about cancer, visit our website www.cancer.ca or call our toll-free, bilingual
Cancer Information Service at 1 888 939-3333.





For further information:

For further information: Bernadette Boyle, Marketing and Public
Relations Manager, The Shopping Channel, (905) 362-7819,
bernadette.boyle@tsc.rogers.com


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