More Than 11,000 Sales Calls Planned for the Week of March 19
PHOENIX, March 15 /CNW/ - Best Western International will conduct its
seventh annual "World's Largest Thank You" event the week of March 19, 2007,
with more than 11,000 sales calls planned in approximately 30 countries. This
weeklong campaign provides Best Western with the unique opportunity to express
its appreciation to travel agents and other important clients for their
business, while highlighting the company's brand initiatives and programs.
Best Western hotel owners, general managers and sales directors, as well
as corporate executives and sales teams, will fan out across five continents
to make in-person visits to more than 100,000 travel agent partners, corporate
clients, tour operators and other key accounts.
During these calls, Best Western will also share the latest news on its
expanding marketing efforts, including the hotel chain's Gold Crown Club
International loyalty program and the Best Western Travel Card, along with its
partnerships with NASCAR and AAA/CAA.
"While Best Western continues to grow and innovate the industry, it's
important we remember to thank our valued partners for their ongoing support
and business," said David Kong, Best Western's president and CEO. "In this
fast-paced, electronic age, it's critical to meet face-to-face with those who
make our organization successful."
Added Dorothy Dowling, senior vice president of marketing and sales for
Best Western, "The travel agent and corporate business communities continue to
play integral roles in our sales efforts across the global marketplace. We
feel it is our responsibility to recognize the significant contributions our
partners make to the brand."
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R),
providing marketing, reservations and operational support to 4,200(*)
independently owned and operated member hotels in 80(*) countries and
territories worldwide. Founded in 1946, this iconic brand is host to
approximately 400,000 worldwide guests each night. A pioneer within the
industry, Best Western is recognized for its distinctive business model and
diverse hotel portfolio. The company continues to innovate and enhance both
the business and leisure travel experience. Since 2004, Best Western has
served as the Official Hotel of NASCAR(R). For more information or to make a
reservation, please visit www.bestwestern.com.
(*)Numbers are approximate and can fluctuate.
For further information:
For further information: Best Western International Denise Seomin,
602-957-5668 firstname.lastname@example.org or Allison & Partners Marcus Gamo,