Best Western International Introduces Hotel Chain First with ''Knock Knock(SM)'' Desktop Tool



    Travelers Can Now Receive Special Offers, Book Rooms, Directly from
Personal Computer

    PHOENIX, April 18 /CNW/ - Best Western International has brought a new
sound to the personal computer with the debut of its innovative desktop
application for travelers. The "Knock Knock(SM)" tool, a hotel chain first, is
now available for download at www.bestwestern.com.

    Easily installed on any computer, the feature allows consumers to reserve
hotel rooms, retrieve information on Best Western's Gold Crown Club
International loyalty program, receive special offers - even check local
weather forecasts - all from one location.

    "Best Western is constantly developing new programs and applications to
bring added convenience and value to the time-taxed traveler," said Dorothy
Dowling, senior vice president of marketing and sales for the hotel chain.
"Recently, we introduced dynamic packaging options and customized navigational
tools, along with virtual tours of all 2,400 North American Best Western
properties, to our Web site. We have now taken our efforts to the next level,
becoming the first hotel chain to bring our product directly to our guests'
personal computers."

    To celebrate its premiere, Best Western is hosting a special "Knock
Knock(SM) to Win" game at bestwestern.com through May 25. Visitors are given a
virtual Best Western key card to swipe across two of three hotel room doors.
Those greeted by an instant winning message will receive a $20 MasterCard(R)
gift card. Each time they play the game, contestants will earn another entry
into a Grand Prize drawing - a $5,000 shopping spree, including a $1,000 Best
Western Travel Card that can be used for accommodations at any of the 4,200
Best Western hotels worldwide, and a $4,000 MasterCard gift card for spending
money. Contestants can also receive additional entries by taking advantage of
the "tell a friend" option on the site.

    ABOUT BEST WESTERN INTERNATIONAL

    Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R),
providing marketing, reservations and operational support to 4,200(a)
independently owned and operated member hotels in 80(a) countries and
territories worldwide. Founded in 1946, this iconic brand is host to
approximately 400,000 worldwide guests each night. A pioneer within the
industry, Best Western is recognized for its distinctive business model and
diverse hotel portfolio. The company continues to innovate and enhance both
the business and leisure travel experience. Since 2004, Best Western has
served as the Official Hotel of NASCAR(R). For more information or to make a
reservation, please visit www.bestwestern.com.

    (a) Numbers are approximate and can fluctuate.




For further information:

For further information: Best Western International Denise Seomin,
602-957-5668 denise.seomin@bestwestern.com or Allison & Partners Marcus Gamo,
415-277-4925 marcus@allisonpr.com

Organization Profile

Best Western International, Inc.

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