Cardholders to Enjoy Exclusive Rewards and Benefits
TORONTO, November 29 /CNW/ - Just in time for the holidays, Best Western
International and MBNA Canada Bank announced the launch of the co-branded Best
Western Platinum Plus MasterCard, which earns cardholders and Gold Crown Club
International (GCCI) frequent travel rewards program members points for
everyday purchases like dining, shopping and staying at any of the 4,200 Best
Western properties worldwide.
Best Western hotels in Canada now offer consumers the ability to apply
for their Best Western credit card from the comfort of their hotel room via
Internet, phone or mail.
The Best Western Platinum Plus MasterCard is designed to accelerate the
points-earning process for GCCI members. Cardholders will receive 1.5 GCCI
points for dollar in net retail purchases made with the card. Fifty GCCI
points will be accumulated for every cash advance, balance transfer and access
cheque in the amount of $50 or more. In addition, new card members will
receive a welcome bonus of 5,000 GCCI points upon their first purchase.
"Best Western continues to explore ways to enhance the GCCI program for
our eight million worldwide members," said Dorothy Dowling, senior vice
president of marketing and sales for Best Western International. "Our
partnership with MBNA is a perfect example of our goal to make earning a free
night's stay easier than ever."
"The Best Western Platinum Plus MasterCard helps cardholders make the
most of their holiday spending and offers rewards throughout the entire year.
Cardholders can earn GCCI points for every purchase and redeem them for free
rooms at Best Western hotels, and a variety of other rewards," said Will
Curley, Senior Vice President, Business Development, MBNA Canada Bank.
The Best Western Platinum Plus MasterCard offers a 24-hour customer
service line where customers can check their point balance. Customers also
have access to their point balance and card options online. Applications for
the new Best Western Platinum Plus MasterCard are available online at
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R),
providing marketing, reservations and operational support to 4,200
independently owned and operated member hotels in 80 countries and territories
worldwide. Founded in 1946, this iconic brand is host to approximately 400,000
worldwide guests each night. A pioneer within the industry, Best Western is
recognized for its distinctive member-owned business model and diverse hotel
portfolio. The company continues to innovate and enhance both the business and
leisure travel experience. For more information or to make a reservation,
please visit www.bestwestern.com.
-- Numbers are approximate and can fluctuate.
ABOUT MBNA CANADA BANK
MBNA Canada Bank, a wholly owned subsidiary of Bank of America
Corporation, is the leading Canadian provider of co-branded and affinity
credit card programs, endorsed by nearly 500 Canadian organizations. MBNA is
the second largest MasterCard issuer in Canada and with its subsidiary, CUETS
Financial Ltd., MBNA is Canada's leading MasterCard credit card provider for
credit unions. MBNA provides financial products and services throughout Canada
from its headquarters in Ottawa. For more information, visit www.mbna.com.
For further information:
For further information: Best Western International Heather Koncilja,
602-957-5752 firstname.lastname@example.org or Allison & Partners Lauren
Eastman, 415-277-4916 email@example.com or MBNA Canada Bank Cathy
Velazquez, 613-907-4911 firstname.lastname@example.org