Best Health partners with Sympatico.ca



    MONTREAL, Sept. 2 /CNW Telbec/ - The Best Health team is delighted to
announce a strategic partnership with one of the most successful portals in
Canada, Sympatico.ca.

    
                  On September 1st, Besthealthmag.ca became
               the Health and Fitness section of Sympatico.ca.
    

    The new arrangement brings both Best Health and Sympatico.ca new
audiences and greater visibility, and offers the clientele of both sites
access to unique, healthy lifestyle content - a category in demand with
Canadians - based on the success of Best Health magazine.
    Best Health content has been progressively integrated into the
Sympatico.ca Health and Fitness section since the beginning of August, and
reaction has been tremendous: over 1,500,000 visits in the first 3 weeks!
    "This partnership is a natural fit. We have an active on-line readership,
fantastic content that resonates with Canadian women, and editorial staff that
regularly engage and inform the growing Best Health community. And, the
benefits to our advertising community are obvious; a multi-platform package to
reach a very desirable demographic," says Tony Cioffi, CEO of Reader's Digest
Canada. "This strategy is completely aligned with our vision of creating
multi-platform communities based on branded content."
    "We are extremely pleased to be associated with an exceptional partner
such as Reader's Digest, which has been offering quality content to Canadians
for over 60 years. The partnership fits exactly with the Sympatico.ca vision
to offer the highest quality content to our millions of visitors every day,"
says Gary Anderson, Bell's Vice President responsible for Sympatico.ca

    About Best Health Magazine

    Now in the second successful year of publishing and unique in design and
editorial offering, Best Health - a Reader's Digest Magazines Canada
publication - provides Canadian women with breakthrough articles on attaining
and sustaining a "healthy lifestyle" and is filled with relevant, meaningful
editorial presented in an enticing environment. Reader and advertising
response to both the website and the magazine has been phenomenal. Offering
"real answers for real women" in a sleek, informative and enjoyable format,
the magazine is divided into four sections: Look Great, Get Healthy, Eat Well
and Embrace Life, with the added benefit of original articles and forums at
www.besthealthmag.ca

    About Sympatico.ca

    Sympatico.ca offers Canada's top selection of relevant French and English
Canadian online content. Launched in 1995, Sympatico.ca has differentiated
itself from competitors as an all-Canadian portal offering innovative
solutions to both users and advertisers. With its ability to reach more than
80% of Canadians online, unmatched online content and services, and the proven
expertise of its team, Sympatico.ca is the online publisher of choice for
advertisers.




For further information:

For further information: Best Health: Debby de Groot, MDG & Associates,
(416) 363-1448, debby@mdgassociates.com; Sympatico.ca: Patrick Larouche,
Director Marketing & Communications, Sympatico.ca, (514) 499-3932,
patrick.larouche@bell.ca

Organization Profile

BEST HEALTH MAGAZINE

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The Reader's Digest Association (Canada) ULC

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