Best Health Magazine from Reader's Digest takes three awards at the XVIIIth AMR/RMA gala des Flèches!



    MONTREAL, Oct. 31 /CNW Telbec/ - Reader's Digest is delighted with the
three prizes awarded to Best Health magazine at the AMR/RMA (l'Association du
marketing relationnel/Relationship Marketing Association) 2008 gala des
Flèches, held last night at the Belvedere of the Old Port of Montreal.
    For its launch alone, Best Health took the honours in three categories:

    
    Flèche d'or - Gold, in the Publishing Products and Services category
    Flèche d'argent - Silver (tied), in the Direct Response - B2C category
    Flèche d'argent - Silver, in the Integrated Multimedia (budget over $1MM)
                      category
    

    Ever since its launch in 2008, Best Health has been an extraordinary
success with women 25-50 years old who believe that a healthy lifestyle is THE
way to live. "Right from the start, we were all really excited about Best
Health", says Tony Cioffi, Reader's Digest Association President and CEO. "In
fact, the whole team lives and breathes the Best Health motto: Live better,
Feel great! And these three awards have given us even more to feel great
about." With good reason; Best Health's radically different concept was
enthusiastically received by the public as a real breath of fresh air.
    "This recognition from the industry has really touched us", adds Best
Health Editor Bonnie Munday. "In fact, it sounds a lot like what our readers
have been telling us ever since the launch. When we developed this new
magazine, we wanted to create something very special to read - more like a day
at the spa than a visit to the doctor's office. We succeeded by taking a
holistic approach: the message is that a healthy lifestyle includes taking
care of yourself, eating well, and keeping a positive outlook. And women
across Canada are clearly telling us that our magazine is saying exactly what
they wanted to hear." Readers can also visit www.besthealthmag.ca for fresh
content updated daily, blogs and inspiring stories!

    Reader's Digest is a leading Canadian multi-brand media and marketing
company that educates, entertains and connects audiences throughout Canada. It
publishes five magazines, including Reader's Digest and Sélection, Canada's
most read magazines with 7.8MM readers a month. It has recently launched Best
Health, a healthy lifestyle magazine for Canadian women and More of Our
Canada, a companion magazine to the very popular Our Canada magazine. It
operates four branded websites (rd.ca, selection.ca, ourcanada.ca and
besthealthmag.ca) along with being a premier publisher of books, music and
video products.




For further information:

For further information: Sherry Naylor, Meisner, de Groot & Associates,
(416) 368-8253, sherry@mdgassociates.com

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