The Canadian Woman's best friend this summer
- Best Health Magazine
- All of the above
TORONTO, June 11 /CNW Telbec/ - In this challenging economic environment,
innovation is the trademark of successful brands. In the summer issue of Best
Health a unique two-step cover and micro-site for the launch of Lipton
Sparkling Green Tea seamlessly integrate with the spectacular summer edition
of the magazine, an exclusive for both companies.
The Best Health sales team approached Lipton with the design and the
innovative team at Lipton immediately saw the opportunity to offer Best
Health's committed reader community an exclusive on their latest product, and
a chance to win a diamond bracelet valued at $5,000.
"Lipton Sparkling Green Tea gives consumers the best of both worlds, by
combining what they love about carbonated beverages with the crisp flavour of
their favourite iced tea," said Mary Barnard VP/GM, Pepsi-Lipton Partnership,
"Pure and simple, Lipton Sparkling Green Tea naturally provides flavonoid
antioxidants, which may help protect the body from oxidation."
Best Health magazine, now just over a year old and unique in design and
editorial offering, provides Canadian women with breakthrough articles on
attaining and sustaining a "healthy lifestyle". Filled with relevant,
meaningful editorial presented in an enticing environment, the summer edition,
(available on newsstands now) features articles and throws to exclusive
on-line content such as the Summer Essentials Contest, another partnership
initiative where readers can win over $18,000 of prizes all summer.
"Best Health readers are always on the lookout for information and new
products that will fit into their "healthy lifestyles", Lipton Sparkling Green
Tea is a perfect example of an innovative product in this category. The
eye-catching two-step cover will make a huge statement, capture the
imagination of our readers, and, the contest will be a big driver to
besthealthmag.ca," says Larry Thomas, VP Publisher of Reader's Digest.
For further information:
For further information: Debby de Groot, MDG & Associates, (416)