Best Buy Mobile Launches Online Site for Customers to Research and Purchase Rate Plans, Mobile Devices at www.bestbuymobile.ca



    TORONTO and BURNABY, BC, Oct. 20 /CNW/ - Best Buy Canada, the fastest
growing retailer and e-tailer of consumer electronics in Canada, is launching
BestBuyMobile.ca, a comprehensive online destination for customers to research
cell phones, smart phones, monthly plans and data services, as well as
purchase prepaid plans and a full range of mobile and wireless accessories.
    BestBuyMobile.ca, available online in English and French, and the new
Best Buy Mobile stores sell an unprecedented selection of mobile phones,
plans, accessories and related items all in one place. Best Buy Mobile
stand-alone stores first opened in Canada last month in Vaughan Mills and
Fairview Mall, along with store-within-a-store concepts at some existing Best
Buy locations.
    BestBuyMobile.ca will harness the iconic power of the Best Buy brand that
Canadians have grown to trust, and will help customers make informed decisions
on what mobile devices and services plans are best for their needs and
lifestyle. Visitors to the site can search and compare rate plans by location,
price and size of the plan. Customers can also purchase mobile accessories.
BestBuyMobile.ca will list store locations and openings, and also let
customers browse the weekly flyer and monthly buyers guide as well.
    "Best Buy Canada has long been a source of trusted information for
consumers, and of course many of our customers go online for research before
making purchase decisions. Mobile shoppers are no different," said Phil
Johnston, Director, Wireless Solutions, Best Buy Canada Ltd. "It's difficult
for Canadians to get help choosing the right mobile device and service plan
because there are so many options and quite often, pressure from sales people.
BestBuyMobile.ca will be the one-stop-shop to compare options, and then make
an informed purchase."
    Best Buy Canada is one of Canada's largest e-retailers, generating over
34 million pages views a year and 83,000 unique visitors daily.
    Best Buy Mobile standalone and store-within-a-store concepts include:
    
    -  ALL current Canadian wireless network carriers
    -  Canada's best selection of phones and handsets
    -  A complete range of mobile phone accessories
    -  Knowledgeable, non-commissioned mobile phone specialists
    -  No mail-in rebates. Actual prices are clearly marked
    -  WOW (Walk Out Working) service for your phone, so that customers can
       leave our stores with their new mobile device actually working and
       data transferred
    

    The newest Best Buy Mobile stores opened this month in Fairview Mall,
Ontario and today in the new Best Buy store in Ancaster, Ontario.

    About Best Buy Stores - Canada

    Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy
Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:  BBY). Best
Buy is Canada's fastest-growing retailer and e-tailer (www.BestBuy.ca) of
consumer electronics, computers and entertainment products and also operates
the Geek Squad (www.GeekSquad.ca), a technology service provider specializing
in computer support and home theatre installation. There are over 50 stores in
British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Nova
Scotia.
    Best Buy offers consumers a unique shopping experience with the latest
technology and entertainment products, at the right price, with a no-pressure
(non-commissioned) sales environment. The Company is committed to kids and
their local communities and has a comprehensive community relations program
described at www.BestBuy.ca/community.
    For more information about Best Buy, including store locations, visit
www.BestBuy.ca





For further information:

For further information: or to arrange an interview, please contact:
Scott Morris, Best Buy Canada, (778) 452-3412, scmorris@bestbuycanada.ca;
Ashley Audrain, for Best Buy Canada, (416) 848-1704, aaudrain@national.ca


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