Best Buy Canada Offers Canadians A Green Deal For Used Mobile Phones



    BURNABY, BC, Sept. 8 /CNW/ - Just in time for Back-to-School, Best Buy -
Canada's fastest growing specialty retailer and e-tailer of consumer
electronics - has launched a new mobile phone trade-in program at locations
across Canada. The first of its kind in Canada, this innovative new program
offers Best Buy gift cards in exchange for their unwanted mobile phones and
will ensure that old handsets are recycled responsibly.
    This program, launched with Best Buy Mobile - Best Buy Canada's resident
Mobile Specialists - gives mobile phones a second life by offering fast, free
and eco-friendly ways to trade them in and put them back into use. In cases
where devices have no remaining value, a tree will be planted for every phone
that is recycled through Best Buy Mobile. The average trade-in value is $30
per handset, which will be given to customers in the form of a Best Buy gift
card redeemable for any product in-store or online.
    "Best Buy Mobile is the first retailer in Canada to help customers unlock
the value in their old or unwanted mobile phones," said Remi Audoin, Vice
President, Best Buy Mobile. "We launched this program in time for
Back-to-School shopping so that our customers can use the gift cards they earn
at a time when many students and parents are purchasing consumer electronics
for the new school year. This trade-in program makes it easy to do the right
thing when it comes to the disposal of mobile phones and encourages customers
to come to their local Best Buy Mobile location to take advantage of this
innovative program."
    Best Buy Mobile offers customers a new way to shop for cell phones. With
more than 100 handsets and six carriers to choose from, Best Buy's impartial
Mobile Specialists help consumers choose the phone that is right for them. In
addition, there are more than 35 Bluetooth headsets to choose from and free
Walk-out-Working service to ensure each customer has the right headset for
their phone.

    About Best Buy Canada

    Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy
Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:  BBY). Best
Buy is Canada's fastest-growing retailer and e-tailer (www.BestBuy.ca) of
consumer electronics, computers and entertainment products and also operates
the Geek Squad (www.GeekSquad.ca), a technology service provider specializing
in computer support and home theatre installation. There are more than 60
stores in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec
and Nova Scotia.
    Best Buy offers consumers a unique shopping experience with the latest
technology and entertainment products, at the right price, with a no-pressure
(non-commissioned) sales environment. The Company is committed to kids and its
local communities and has a comprehensive community relations program
described at www.BestBuy.ca/community.
    For more information including store locations, visit www.BestBuy.ca and
www.bestbuymobile.ca.





For further information:

For further information: Danielle Jang, Best Buy Canada, (604) 412-1880,
danjang@bestbuycanada.ca


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