Best Buy Canada Launches Gears of War 2 at Midnight Opening Events



    
    Game enthusiasts expected to line up for copies of highly anticipated
    sequel, Gears of War 2
    

    TORONTO, Oct. 30 /CNW/ - Best Buy Canada will launch Gears of War(R) 2 at
midnight opening events at all Best Buy locations across the country (8 a.m.
in Quebec and Gatineau. Gears of War 2 picks up six months after the events of
Gears of War(R) - gamers will find themselves taken back into the deep and
harrowing story of humankind's battle for survival against underground
creatures known as the Locust Horde. Gears of War 2 is the sequel to the
critically acclaimed best-seller Gears of War, which sold over three million
copies in just ten weeks, and was the fastest-selling next-generation game of
2006. Both Gears of War and Gears of War 2 are designed exclusively for the
Xbox 360(R) console.
    Media including TV crews, reporters and photographers are invited to
visit the Best Buy locations opening at midnight.

    Midnight Opening Details:

    All Best Buy Canada locations will open from midnight until 2 a.m. on
Friday, November 7, 2008, with the exception of store locations in Quebec and
Gatineau, which will open at 8 a.m on Friday, November 7, 2008. Stores will be
open exclusively for the sale of Gears of War 2 and some related products.
    Xbox Street Teams will be on location at Toronto's Bay and Dundas and the
Edmonton South stores creating a great "army style" theatrical experience for
both customers and media.
    Further details on midnight openings as well as store locations and maps
are available at www.BestBuy.ca/GOW2.

    
    Opportunities:

    -   Media can capture midnight madness
    -   Interview hard-core Gears of War 2 fans lined up for hours for a copy
        of the game
    

    About Best Buy

    Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy
Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:  BBY). Best
Buy is Canada's fastest-growing specialty retailer and e-tailer
(www.bestbuy.ca) of consumer electronics, personal computers and entertainment
software and also operates the Geek Squad (www.geeksquad.ca). There are
currently 53 stores in British Columbia, Alberta, Saskatchewan, Manitoba,
Ontario, Quebec and Nova Scotia.
    Best Buy offers consumers a unique shopping experience with the latest
technology and entertainment products, at the right price, with a no-pressure
(non-commissioned) sales environment. The Company is committed to kids and
communities, supporting non-profit organizations that help youth develop their
skill set, discover their talents and sustain a lasting interest in education.
    For more information about Best Buy, including store locations, visit
www.bestbuy.ca





For further information:

For further information: Sarah Coombs, Dir: (416) 848-1447, Cell: (416)
729-8550, scoombs@national.ca; Heather Seabrook, Best Buy Canada, Cell: (778)
999-1735, hseabrook@bestbuycanada.ca


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