"Best Buy for Kids" Established to Help Bring Technology to Children
BURNABY, BC, Sept. 26 /CNW/ - Best Buy, Canada's fastest growing
specialty retailer and e-tailer of consumer electronics, today announced that
in 2008 the company will contribute $1 million to charitable organizations
focused on youth through its newly established Best Buy for Kids charitable
"The goal of the Best Buy for Kids program is to strengthen Canadian
communities by supporting local and national programs that help children
achieve their full potential. We want to empower youth - especially those in
need - by helping them excel in school, engage in their communities through
sports and education, and develop life and leadership skills," said Best Buy
Canada SVP Charles Tobin.
Each year Best Buy Canada allocates 1.5 percent of its total profits to
the Best Buy for Kids program. Through its charitable donations this year, the
program will support:
- Best Buy Canada "Best in Class Fund" - the company's NEW signature
giving program starting in 2008
- Big Brothers/Big Sisters chapters across Canada - including our
donations to local chapter and the Best Buy Big and Little Reunion
- Téléjeunes Quebec
- Little Geeks
- Store Donation Program - local market donations from our 52 Best Buy
stores that support local charities in those communities
Through its marketing sponsorships this year, the Best Buy for Kids
program will support Hockey Canada (Hockey Canada Skills Challenge) and Hockey
Quebec and help Canadian children enhance their skills and better enjoy the
great Canadian past-time.
Best Buy for Kids has established a Technology Advisory Board to help
shape the programs it supports. Members include: new media journalist and
strategist Amber Mac, educational technology teacher Julia Leong, and tech
journalist, futurist and computer literacy advisory to the Lieutenant Governor
of Ontario, Andy Walker.
With the help of these experts, Best Buy is developing a signature
community investment program called the "Best in Class Fund". The Fund will
identify Canadian public schools in need and support them by helping bring
technology into the classroom as a way to provide educators with new ways to
enrich the learning experiences of Canadian youth. The mission statement of
the program is to help bridge the digital divide between children who have
access to technology and those who do not. Identifying communities and schools
who lack access to technology is the first step to the success of the Best in
Class Fund. Providing that technology via this newly established giving
program is the program's ultimate goal. The program invites students and
teachers to work together to develop proposals on why they want to integrate
technology into the classroom and how it will help further learning.
The top submissions will receive technology funding grants, so that the
classes can see their proposals come to life and that their schools can
benefit from access to new technologies. "We want to help cultivate tomorrow's
leaders by responsibly engaging them with technology today," said Tobin. "We
feel one of the best ways to do this is by helping to bring new technologies
and resources to children in need to enrich their learning experience, and
grant them access to technologies which will enable them to succeed in the
competitive world in which we live."
"I'm excited to be a part of a program that connects students and
teachers in the technology planning process. By encouraging students and
teachers to work together in developing the proposals, The Best in Class Fund
will help empower students to demonstrate learning in new and different ways,"
commented board member Julia Leong.
In 2008, Best Buy will contribute a total $1 million to charitable
organizations that are focused on youth, public schools and through various
Big Brothers Big Sisters programs.
About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy
Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE: BBY). Best
Buy is Canada's fastest-growing retailer and e-tailer of consumer electronics,
personal computers and entertainment software and also operates the Geek
Squad. There are currently 52 stores in British Columbia, Alberta,
Saskatchewan, Manitoba, Ontario, Quebec and Nova Scotia.
Best Buy offers consumers a unique shopping experience with the latest
technology and entertainment products, at the right price, with a no-pressure
(non-commissioned) sales environment. The Company is committed to kids and
communities, supporting non-profit organizations that help youth develop their
skill set, discover their talents and sustain a lasting interest in education.
Each year Best Buy donates 1.5% of its profit to the various community
programs it supports. Since the company's introduction to the Canadian
marketplace in 2002, Best Buy has donated more than $1.5 million and thousands
of employee volunteer hours to various non-profit organizations that are
working to improve the lives of young people throughout Canada. For more
information about Best Buy, including store locations, visit www.BestBuy.ca
For further information:
For further information: Scott Morris, Best Buy Canada, (778) 452-3412,
email@example.com; Natasha Alleyne-Martin, Edelman, (416) 979-1120 x