Beowulf: An IMAX 3D Experience Slays IMAX Audiences



    IMAX(R) Theatres Contribute Record Percentage Box Office to Film's
    Overall Performance

    LOS ANGELES, CA, Nov. 19 /CNW/ - IMAX Corporation today announced that
Beowulf: An IMAX 3D Experience contributed a record-setting $3.58 million of
the $27.5 million that the film grossed at the domestic box office through its
opening weekend. The IMAX(R) 3D release played on 84 domestic IMAX screens and
registered 13 percent of the film's overall box office on less than two
percent of the total screens. This performance marks the highest percentage
box office contribution to a Hollywood film's total opening weekend
performance in IMAX's history. The IMAX per screen average through the three
day weekend was $42,625.
    "The weekend performance of Beowulf in IMAX(R) theatres confirms that 3D
is very good for IMAX, regardless of the other options available to
consumers," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley
J. Wechsler. "As 3D increasingly becomes top of mind with Hollywood filmmakers
and studios, we believe IMAX will remain at the forefront - offering an
unrivaled 3D experience that resonates with film critics, audiences and
exhibitors."
    Many IMAX theatres reported sold-out shows throughout the weekend, with
several adding 2:00 a.m. screenings to meet audience demand. The film also
performed well internationally, grossing an estimated $660,000 from 13 IMAX
screens. Another 21 international IMAX engagements will open next week,
followed by 7 more in the coming weeks.
    "Beowulf in IMAX 3D has tapped into a wide audience, including the
elusive tech-savvy 15 - 30 year-old demographic. Based on these early results,
we are enthusiastic about the strong word of mouth and the film's potential
legs in IMAX - particularly as we head into the holiday and heavy movie-going
week ahead," said Greg Foster, Chairman and President of IMAX Filmed
Entertainment. "Our partners at Paramount Pictures, Shangri-La Entertainment
Warner Bros. Pictures, and Robert Zemeckis have delivered a movie that is
ideally suited to IMAX 3D, and we're gratified moviegoers clearly agree."
    Inspired by the 9th century English epic poem, Beowulf combines a
digitally enhanced live-action filmmaking technology with an all-star cast
that includes Ray Winstone, Anthony Hopkins, John Malkovich, Robin Wright
Penn, Brendan Gleeson, Crispin Glover, Alison Lohman and Angelina Jolie. Neil
Gaiman (MirrorMask, the graphic novel Sandman) and Roger Avary (Pulp Fiction)
adapted the legend for the screen.

    About IMAX Corporation

    IMAX Corporation is one of the world's leading digital entertainment and
technology companies. The worldwide IMAX network is among the most important
and successful theatrical distribution platforms for major event Hollywood
films around the globe, with IMAX theatres delivering the world's best
cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(R)
technology. IMAX DMR is the Company's groundbreaking digital remastering
technology that allows it to digitally transform virtually any conventional
motion picture into the unparalleled image and sound quality of The IMAX
Experience(R). IMAX's renowned projectors and new digital systems display
crystal-clear images on the world's biggest screens. The IMAX brand is
recognized throughout the world for extraordinary and immersive entertainment
experiences for consumers. As of September 30, 2007, there were 296 IMAX
theatres operating in 40 countries.

    IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R), and The IMAX Experience(R)
are trademarks of IMAX Corporation. More information on the Company can be
found at www.imax.com.

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's financial reporting and accounting, the timing of theatre system
deliveries, the mix of theatre systems shipped, the timing of the recognition
of revenues and expenses on film production and distribution agreements, the
performance of films, the viability of new businesses and products, risks
arising from potential material weaknesses in internal control over financial
reporting and fluctuations in foreign currency and in the large format and
general commercial exhibition market. These factors and other risks and
uncertainties are discussed in the Company's Annual Report on Form 10-K/A for
the year ended December 31, 2006, as well as the Company's Quarterly Reports
on Form 10-Q/A.





For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Business Media: Sloane & Company,
New York, Whit Clay, (212) 446-1864, wclay@sloanepr.com; Entertainment Media:
Newman & Company, Los Angeles, Al Newman, (310) 278-1560, asn@newman-co.com

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