Bell will deliver CBC/Radio-Canada specific coverage of the Beijing 2008 Olympic Summer Games on mobile phones, Internet and TV



    TORONTO, Ontario, Feb. 1 /CNW Telbec/ - Bell today announced an agreement
with CBC/Radio-Canada to deliver extensive CBC/Radio-Canada coverage of the
Beijing 2008 Olympic Summer Games to Bell mobile phone, digital satellite
television and high-speed Internet customers across Canada.
    As the official Canadian broadcaster of the Beijing Games,
CBC/Radio-Canada will offer extensive and in-depth Olympic coverage, which
will be made available to Bell customers across Canada in forms ranging from
video streaming on mobile phones to full High Definition television feeds of
specific sports during the Games.
    "This agreement represents an opportunity for Canadians to receive
exclusive CBC/Radio-Canada Olympic Games coverage at home, at work or on the
go," said Scott Moore, Executive Director, CBC Sports and Chef de Mission,
Olympic Games, CBC/Radio-Canada. "Considering their proven commitment to the
Olympic Games, Bell is the perfect partner to deliver CBC/Radio-Canada's
exclusive coverage of the Beijing Games on a number of digital platforms."
    "Bell knows that Canadians love the Olympic Games and we are eager to
ensure our customers have the best access possible to Beijing this summer,"
said Loring Phinney, Bell Vice President for Corporate & Olympic Marketing.
"Our partnership with CBC/Radio-Canada means Bell customers across the country
will be able to access a unique array of Olympic content how and when they
want it."

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.

    About CBC/Radio-Canada

    CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. With 28 services offered on Radio, Television,
the Internet, satellite radio, digital audio, as well as through its record
and music distribution service and wireless WAP and SMS messaging services,
CBC/Radio-Canada is available how, where, and when Canadians want it.
    Through this array of activities, CBC/Radio-Canada brings diverse
regional and cultural perspectives into the daily lives of Canadians in
English, French and eight Aboriginal languages, in nine languages on its
international Radio service, Radio Canada International, and in eight
languages on its Web-based Radio service RCI viva, a service for recent and
aspiring immigrants to Canada.




For further information:

For further information: For media inquiries: Jason Laszlo, Bell Media
Relations, (416) 581-3311, 1 888 482-0809, jason.laszlo@bell.ca


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