Bell streamlines management structure to improve competitiveness



    MONTREAL, Quebec, July 28 /CNW Telbec/ - BCE Inc. (TSX, NYSE:   BCE) today
announced it will reduce the size of the Bell management team as part of an
organizational realignment focused on achieving a competitive cost structure.
    The number of management departures at Bell will total approximately
2,500, representing approximately 6% of the total Bell workforce or about 15%
of management. These changes include the 30% reduction in executive positions
announced on July 11. Combined with other reductions undertaken earlier this
year, the changes announced today are expected to provide annualized savings
of approximately $300 million.
    Non-management front-line service positions are not affected under this
organizational realignment. Bell has been adding to its customer-facing
service force since earlier this year, in line with the company's commitment
to improve customer service at every level.
    "It is always difficult to see colleagues depart, but these changes are
absolutely necessary. We are moving forward with a streamlined management
structure that brings everyone at Bell closer to the customer and allows us to
compete more effectively," said George Cope, President and CEO of BCE and Bell
Canada. "This new structure positions us as a far more efficient and
cost-effective operator in the intensely competitive Canadian communications
marketplace."

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.

    Caution Concerning Forward-Looking Statements

    This news release contains forward-looking statements relating to certain
annualized cost savings and other statements that are not historical facts.
Such forward-looking statements are subject to important risks, uncertainties
and assumptions. The results or events predicted in these forward-looking
statements may differ materially from actual results or events. As a result,
we cannot guarantee that any forward-looking statement will materialize. The
forward-looking statements contained in this news release are made as of the
date of this release and, accordingly, are subject to change after such date.
Except as may be required by Canadian securities laws, we do not undertake any
obligation to update or revise any forward-looking statements contained in
this news release, whether as result of new information, future events or
otherwise.




For further information:

For further information: Media contact: Pierre Leclerc, (514) 391-2007,
1-877-391-2007, pierre.leclerc@bell.ca; Investor contact: Thane Fotopoulos,
(514) 870-4619, thane.fotopoulos@bell.ca

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