Bell offers retirement incentive to unionized employees



    MONTREAL, Quebec, Jan. 20 /CNW Telbec/ - Bell Canada announced today it
will offer a retirement incentive to approximately 1,500 qualifying employees
represented by the Communications, Energy and Paperworkers' Union of Canada.
    "This initiative supports Bell's strategic imperative to achieve a
competitive cost structure," said George Cope, President and CEO of BCE and
Bell Canada. "It also thanks many of Bell's longest-serving team members for
their service by allowing them to take a financially secure retirement even
earlier than they may have planned."
    The offer is not an early retirement program, as it applies only to Bell
employees who meet certain criteria and are already eligible to retire in 2009
and 2010. Supporting its strategic imperative to improve service, Bell will
stagger the dates on which these employees retire to ensure there is no impact
on the quality or level of service to customers.
    To achieve its goal to be recognized by customers as Canada's leading
communications company, Bell is executing on 5 Strategic Imperatives: Improve
Service, Accelerate Wireless, Leverage Wireline Momentum. Invest in Broadband
Networks and Services, and Achieve a Competitive Cost Structure.
    The company has announced several supporting initiatives in recent
months, including significant investments in its 3G wireless and fibre IP
networks, service enhancements such as Same Day Next Day repair and Express
Install, new TV services and exclusive mobile smartphones, and the rollout of
its new national brand.

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.




For further information:

For further information: For media inquiries: Julie Smithers, Bell Media
Relations, (416) 528-9409, 1-888-482-0809, julie.smithers@bell.ca; For
investor inquiries: Thane Fotopoulos, BCE, Investor Relations, (514) 870-4619,
thane.fotopoulos@bell.ca


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